Digital Content Strategist for Gen Z & Gen Alpha

PT UNZA VITALIS (a business unit of Wipro Customer Care); Jakarta Barat; On-site; IDR 120,000,000 - 180,000,000; Full time

Job summary

PT UNZA VITALIS (a business unit of Wipro Customer Care) seeks a Digital Content Strategist to develop and execute compelling content across social media, aligned to brand goals and audience insights.

You will craft editorial plans, maintain content calendars, and lead with strong visual direction, ensuring timely delivery with internal teams and partners. Fluent copywriting in Indonesian and English is required, plus a content portfolio is highly preferred.

Qualifications

• Minimum Bachelor’s Degree (S1), preferably in Communication, Marketing, Journalism, Public Relations, Digital Media, or related fields
• Experience in FMCG, consumer goods, agency, or corporate environment is a plus
• Strong copywriting and storytelling skills in both Bahasa Indonesia and English
• Understands basic social media analytics and performance metrics (reach, engagement, impressions, CTR, etc.)
• Consumer-Centric Thinking: Ability to understand audience motivations, behaviors, and content consumption patterns
• Creativity & Trend Agility: Ability to generate fresh content ideas and quickly adapt to emerging trend
• Ownership & Accountability: Takes responsibility for content performance and delivery
• Analytical Thinking: Ability to derive insights from data
• Attention to Detail: Ensures high‑quality execution
• Having a content portfolio is highly preferred
• Willing to work in West Jakarta area

Responsibilities

• Develop and execute digital content strategies across social media platforms.
• Develop editorial plans and content calendars aligned with brand objectives and consumer insights.
• Create engaging, culturally relevant content ideas and copy tailored to Gen Z and Gen Alpha.
• Ensure strong visual direction and consistency across digital content.
• Manage content timelines and coordinate with internal teams and digital agencies to ensure timely execution.
• Monitor social media trends and identify relevant opportunities for the brand.
• Provide clear creative direction and feedback to digital agencies and content partners.
• Continuously improve the brand’s digital presence through relevant, engaging, and high-performing content.

Skills

Content strategy

Copywriting

Storytelling

Social media analytics

Audience understanding

Editorial planning

Creativity & trend agility

Ownership & accountability

Analytical thinking

Attention to detail

Education

Bachelor’s degree in Communications/Marketing/Journalism/Public Relations/Digital Media

Job description

PT UNZA VITALIS (a business unit of Wipro Customer Care) seeks a Digital Content Strategist to develop and execute compelling content across social media, aligned to brand goals and audience insights.

You will craft editorial plans, maintain content calendars, and lead with strong visual direction, ensuring timely delivery with internal teams and partners. Fluent copywriting in Indonesian and English is required, plus a content portfolio is highly preferred.