Content Specialist

PT UNZA VITALIS (A business unit of Wipro Consumer Care); Jakarta Pusat; On-site; IDR 133,920,000 - 223,200,000; Full time

Job summary

PT UNZA VITALIS (A business unit of Wipro Consumer Care) seeks a talented content marketer to develop and execute digital content strategies across social media, ensuring editorial plans align with brand objectives and consumer insights.

You will craft culturally relevant copy for Gen Z and Gen Alpha, maintain strong visual direction, manage calendars, coordinate with teams and agencies, and monitor trends to boost the brand's digital presence.

Qualifications

• Strong copywriting and storytelling skills in Bahasa Indonesia and English.
• Understanding of basic social media analytics and metrics.

Responsibilities

• Develop and execute digital content strategies across social media platforms.
• Develop editorial plans and content calendars aligned with brand objectives and consumer insights.
• Create engaging, culturally relevant content ideas and copy for Gen Z and Gen Alpha.
• Ensure strong visual direction and consistency across all digital content.
• Manage content timelines and coordinate with internal teams and digital agencies for timely execution.
• Monitor social media trends and identify opportunities for the brand.
• Provide clear creative direction and feedback to agencies and partners.
• Continuously improve the brand’s digital presence with high-performing content.

Skills

Copywriting

Storytelling

Bilingual English/Indonesian

Analytics basics

Creativity

Education

Bachelor’s degree

Job description

• Responsible for developing and executing digital content strategies across social media platforms.
• Develop editorial plans and content calendars aligned with brand objectives and consumer insights.
• Create engaging, culturally relevant content ideas and copy tailored to Gen Z and Gen Alpha.
• Ensure strong visual direction and consistency across all digital content.
• Manage content timelines and coordinate with internal teams and digital agencies to ensure timely execution.
• Monitor social media trends and identify relevant opportunities for the brand.
• Provide clear creative direction and feedback to digital agencies and content partners.
• Continuously improve the brand’s digital presence through relevant, engaging, and high-performing content.

Responsibilities

• Responsible for developing and executing digital content strategies across social media platforms.
• Develop editorial plans and content calendars aligned with brand objectives and consumer insights.
• Create engaging, culturally relevant content ideas and copy tailored to Gen Z and Gen Alpha.
• Ensure strong visual direction and consistency across all digital content.
• Manage content timelines and coordinate with internal teams and digital agencies to ensure timely execution.
• Monitor social media trends and identify relevant opportunities for the brand.
• Provide clear creative direction and feedback to digital agencies and content partners.
• Continuously improve the brand’s digital presence through relevant, engaging, and high-performing content.

Requirements

• Minimum Bachelor’s Degree (S1), preferably in Communication, Marketing, Journalism, Public Relations, Digital Media, or related fields.
• Experience in FMCG, consumer goods, agency, or corporate environment is a plus.
• Strong copywriting and storytelling skills in both Bahasa Indonesia and English.
• Understands basic social media analytics and performance metrics (reach, engagement, impressions, CTR, etc.).
• Consumer-Centric Thinking: Ability to understand audience motivations, behaviors, and content consumption patterns.
• Creativity & Trend Agility: Ability to generate fresh content ideas and quickly adapt to emerging trend.
• Ownership & Accountability: Takes responsibility for content performance and delivery.
• Analytical Thinking: Ability to derive insights from data.
• Attention to Detail: Ensures high-quality execution.
• Having a content portfolio is highly preferred.
• Willing to work in West Jakarta area.