Creative Content Strategist (Youth & Education)

sejutacita; Jakarta Selatan; On-site; IDR 111,600,000 - 167,400,000; Full time

Job summary

sejutacita in Jakarta Selatan is seeking a passionate content strategist to develop a content strategy for social media platforms like Instagram, TikTok, and YouTube. The role requires strong storytelling abilities, with a focus on the education and scholarship sectors.

The ideal candidate has 1-3 years of experience in content strategy and must be able to analyze performance metrics effectively. This is an excellent opportunity to work closely with creative teams and align content with advertising strategies.

Qualifications

• 1-3 years experience in social media/content strategy.
• Strong storytelling and copywriting skills.
• Deep understanding of Gen Z audience.
• Experience in education/scholarship niche preferred.
• Able to analyze performance metrics.

Responsibilities

• Develop content strategy for Instagram, TikTok, YouTube.
• Translate program value into high-converting storytelling.
• Create content pillars such as scholarship, leadership, international exposure.
• Work with designers and video editors.
• Optimize content performance based on engagement and conversion.
• Align content with paid ads strategy.

Skills

Social media strategy

Storytelling

Copywriting

Performance analysis

Job description

Responsibilities

1. Develop content strategy for Instagram, TikTok, YouTube
2. Translate program value into high-converting storytelling
3. Create content pillars (scholarship, leadership, international exposure)
4. Work with designers & video editors
5. Optimize content performance (engagement & conversion)
6. Align content with paid ads strategy

Qualifications

1. 1-3 years experience in social media/content strategy
2. Strong storytelling & copywriting skills
3. Deep understanding of Gen Z audience
4. Experience in education / scholarship niche preferred
5. Able to analyze performance metrics