Frontline Sales Enablement Trainer

Bukalapak; Jakarta Pusat; On-site; IDR 80,000,000 - 150,000,000; Full time

Job summary

Bukalapak, a leading tech-enabled marketplace in Indonesia, is seeking a Sales Trainer Specialist to develop and deliver learning programs for frontline teams, empowering them with product knowledge, sales techniques, and customer engagement skills.

You will design onboarding for store employees, create engaging materials, coach teams in consultative selling, and support initiatives to improve customer experience and sales performance across multiple locations.

Qualifications

• 2–5 years of experience in Sales Training, Learning & Development, Retail Operations, or related roles.
• Strong facilitation, presentation, and communication skills.
• Experience designing training curricula, learning journeys, and instructional materials.
• Good understanding of retail sales, customer service, coaching, and adult learning principles.

Responsibilities

• Design onboarding programs for frontline store employees.
• Develop engaging training materials covering product knowledge, sales techniques, customer service, and operational procedures.
• Train store teams on effective customer communication, consultative selling, and customer engagement.
• Support the rollout of customer experience initiatives and service excellence programs.
• Conduct field coaching and on-site observations to strengthen sales execution and service quality.
• Evaluate training effectiveness through assessments, feedback, and performance metrics.
• Identify capability gaps and recommend learning and development initiatives.
• Partner closely with Operations and Commercial teams to improve store performance.
• Support new business launches and expansion initiatives through structured onboarding and training programs.
• Continuously review and update learning materials to ensure relevance and effectiveness.

Skills

Sales training

Facilitation

Presentation skills

Communication

Coaching

Curriculum design

Education

Bachelor's degree in Business, Education, Human Resources, Communications, or related field

Job description

Bukalapak, a leading tech-enabled marketplace in Indonesia, is seeking a Sales Trainer Specialist to develop and deliver learning programs for frontline teams, empowering them with product knowledge, sales techniques, and customer engagement skills.

You will design onboarding for store employees, create engaging materials, coach teams in consultative selling, and support initiatives to improve customer experience and sales performance across multiple locations.