Fractional Head of Performance Marketing & Growth

Medtrip Medical Concierge Group; Jakarta Pusat; Remote; IDR 1,013,808,000 - 2,027,616,000; Part time

Benefits offered by this job

Remote-first

Flexible schedule

Autonomy with founders

Retainer + incentives

Job summary

PT Asia Digital Medika is seeking a Fractional Head of Growth to lead performance marketing, SEO, and GEO for Medtrip Medical Concierge and Beutrip. You will steer acquisition, optimize ROI, and collaborate directly with the founders to drive measurable growth.

The role is remote-first with up to 25 hours per month, offering strategic ownership without a full-time commitment. You will build scalable growth channels across healthcare and aesthetics sectors and report on KPIs and commercial impact.

Qualifications

• 7+ years in performance or growth marketing.
• Proven track record scaling customer acquisition with measurable results.
• Deep expertise in Meta Ads, Google Ads, conversion optimization, and analytics.
• Strong understanding of SEO and organic acquisition.
• Familiarity with GEO, AI search optimization, and emerging discovery trends.
• Strong commercial judgment, analytical capabilities, and independent execution.
• Experience in healthcare, beauty, travel, or marketplaces is a plus.
• Head of Growth, Growth Consultant, or senior marketing leader experience is highly desirable.

Responsibilities

• Own performance marketing & acquisition strategies across Meta Ads and Google Ads for both brands.
• Oversee SEO roadmaps and organic growth initiatives for Medtrip and Beutrip.
• Shape GEO strategies to improve AI-powered discovery and attribution frameworks.
• Lead growth strategy, identify bottlenecks, and align investments with patient acquisition targets.

Skills

Performance marketing

Growth marketing

Meta & Google Ads

SEO & Organic

GEO & AI SEO

Analytics & measurements

Healthcare/consumer services

Leadership & strategy

Job description

Engagement: Fractional Leadership, Part-time, Contract. Up to 25 Hours per Month

About Us

Company: PT Asia Digital Medika

Location: Remote / Jakarta, Indonesia

Engagement: Fractional Leadership, Part-time, Contract. Up to 25 Hours per Month

PT Asia Digital Medika is an Indonesian healthcare technology company that focus on helping Indonesian patients to access quality medical care abroad. The company has two distinct brands:

• Medtrip Medical Concierge helps patients access trusted healthcare providers across Malaysia, Singapore, and other international destinations, simplifying the entire medical journey through personalized assistance and technology.
• Beutrip focuses on South Korea's medical aesthetics, plastic and reconstructive surgery market, connecting international clients with leading clinics and surgeons through a seamless, personalized experience.

As both brands expand, we're looking for an experienced growth leader to strengthen our customer acquisition engine and build scalable, sustainable growth channels.

The Opportunity

We're looking for a Fractional Head of Growth to provide strategic leadership across performance marketing, Search Engine Optimization (SEO), and Generative Engine Optimization (GEO) for Medtrip and Beutrip.

This isn't a conventional marketing management role. We want someone who understands acquisition economics, knows how to scale high-intent consumer demand, and can translate growth strategies into measurable commercial results.

You'll work directly with the founding team, providing strategic direction, performance oversight, and targeted hands‑on expertise where it matters most.

What You'll Own

1. Performance Marketing & Acquisition

• Lead performance strategies across Meta Ads and Google Ads for both brands.
• Improve customer acquisition costs, qualified leads, and conversion performance.
• Guide experimentation across creatives, audiences, landing pages, and acquisition funnels.
• Review campaign attribution, measurement, and marketing ROI.
• Develop differentiated acquisition approaches for healthcare and medical aesthetics.

2. SEO & Organic Growth

• Develop and oversee SEO roadmaps across Medtrip and Beutrip.
• Identify high-intent search opportunities for overseas medical treatment, plastic surgery, and aesthetic procedures.
• Guide technical SEO, content strategy, and organic conversion improvements.
• Build sustainable organic acquisition channels to complement paid advertising.

3. Generative Engine Optimization (GEO)

• Shape strategies to increase brand visibility across ChatGPT, Gemini, Perplexity, and other AI-powered discovery platforms.
• Identify opportunities to improve AI discoverability, credible brand mentions, and citations.
• Guide experimentation with emerging AI search optimization techniques.
• Establish frameworks to monitor AI search visibility and competitive positioning.

4. Growth Strategy & Leadership

• Own the strategic acquisition roadmap and growth scorecard across both brands.
• Identify growth bottlenecks and prioritize high-impact initiatives.
• Provide direction and oversight to internal teams or external specialists.
• Align marketing investments with qualified patient acquisition and commercial outcomes.

Who We're Looking For

• 7+ years of experience in performance marketing, growth marketing, or digital acquisition.
• Proven track record scaling customer acquisition with measurable business results.
• Deep expertise in Meta Ads, Google Ads, conversion optimization, and marketing analytics.
• Strong understanding of SEO and organic acquisition.
• Familiarity with GEO, AI search optimization, and emerging consumer discovery trends.
• Strong commercial judgment, analytical capabilities, and independent execution.
• Experience in high-consideration consumer services, healthcare, beauty, travel, or marketplaces is a plus.
• Previous experience as a Head of Growth, Growth Consultant, or senior marketing leader is highly desirable.

Engagement Structure

• Commitment: Up to 25 hours per month, with flexibility to manage your own schedule.
• Weekly alignment: One weekly call with the founding team, flexibly scheduled, including after‑office hours.
• Remote-first: Work from anywhere, without fixed daily working hours.
• Strategic ownership: Focus on growth strategy, performance reviews, optimization priorities, and guidance rather than routine campaign administration.
• Outcome‑driven: Accountable for agreed KPIs, strategic deliverables, and measurable commercial improvements.
• Compensation: Competitive monthly retainer with performance‑linked incentives.
• Autonomy: Direct access to the founding team and freedom to shape growth priorities.

This opportunity is ideal for experienced growth leaders, independent consultants, or senior professionals seeking meaningful ownership alongside their existing commitments.

Why Join Us?

• Two brands, distinct growth opportunities: Help scale cross‑border healthcare through Medtrip and South Korea's medical aesthetics market through Beutrip.
• Direct founder collaboration: Influence growth strategy and resource allocation.
• Build for the AI era: Develop acquisition capabilities across paid media, traditional search, and AI‑powered discovery.
• Flexibility with ownership: Senior‑level responsibility without a full‑time commitment.
• Measurable impact: Focus on patient acquisition, conversion efficiency, and sustainable commercial growth.