FMCG Brand Strategist & Campaign Lead

PT Kapal Api Global; Jakarta Pusat; On-site; IDR 250,000,000 - 450,000,000; Full time

Job summary

PT Kapal Api Global is seeking a Brand Manager to translate market insights into high-impact strategies that drive product innovation and elevate iconic brands in Jakarta Pusat.

You will own and optimize marketing strategies, lead consumer research, and manage end-to-end campaigns within budget to maximize ROI and profitability, while aligning spend with division growth goals and collaborating with internal teams and external partners.

Qualifications

• Bachelor's degree in any major (Minimum GPA: 3.00/4.00).
• Proven FMCG brand management experience.
• Experience with ATL and BTL marketing strategies.
• Ability to derive insights from market data.

Responsibilities

• Own, launch, and optimize marketing strategies that align with emerging market trends to directly boost sales and brand authority.
• Decode market insights, run consumer surveys, and lead the charge in bringing fresh, diversified products to life.
• Monitor, refine, and polish end-to-end promotional campaigns within budget to maximize ROI and profitability.
• Strategic oversight of the brand budget, ensuring every budget spent aligns directly with division growth goals.
• Serve as the central hub connecting internal teams, creative agencies, and external partners to bring campaigns to life seamlessly.

Skills

Brand management

Marketing strategy

ATL/BTL marketing

Market research

Campaign optimization

Education

Bachelor's degree

Job description

PT Kapal Api Global is seeking a Brand Manager to translate market insights into high-impact strategies that drive product innovation and elevate iconic brands in Jakarta Pusat.

You will own and optimize marketing strategies, lead consumer research, and manage end-to-end campaigns within budget to maximize ROI and profitability, while aligning spend with division growth goals and collaborating with internal teams and external partners.