FMCG Brand Growth General Manager

HyreWise; Indonesia; On-site; IDR 120,000,000 - 240,000,000; Full time

Job summary

HyreWise is seeking a strategic General Manager (Brand Director) to lead brand strategy, marketing, product management and retail operations for a well-known FMCG product. The role combines consumer insights with growth initiatives across B2B and e-commerce channels.

The successful candidate will drive campaigns, optimize customer experience, and oversee CRM and digital initiatives to maximize market share and commercial performance.

Qualifications

• Significant experience in brand management, marketing or commercial leadership, ideally at a senior management or director level.
• Strong understanding of the FMCG landscape, consumer behavior, brand building and go-to-market strategies.
• Demonstrated success in developing brands, driving revenue growth and improving commercial performance.
• Experience managing multiple functions, including marketing, product management, retail operations and digital channels.
• A forward-thinking mindset, with a strong appreciation for digital transformation, e-commerce, CRM and sustainability.
• Excellent communication, stakeholder management and strategic planning skills.

Responsibilities

• Develop and execute the overall brand strategy, positioning and long-term growth roadmap.
• Lead integrated marketing campaigns to strengthen brand awareness, consumer engagement and market share.
• Identify new market opportunities and translate consumer needs into product propositions.
• Drive operational excellence and consistency across retail and store operations.
• Identify opportunities to improve operational efficiency, sales productivity and the overall customer experience.
• Strengthen after-sales service standards, customer support processes and service quality.
• Develop and execute strategies to grow B2B channels, partnerships and key accounts.
• Develop CRM strategies to strengthen customer acquisition, engagement, retention and lifetime value.
• Lead the development and growth of e-commerce channels in line with overall business objectives.
• Develop and oversee integrated digital marketing strategies across relevant platforms and channels.
• Use analytics and performance metrics to optimize campaign effectiveness, customer acquisition and marketing ROI.

Skills

Brand management

Marketing leadership

Commercial growth

FMCG experience

Digital transformation

Tools

CRM platforms

E-commerce platforms

Job description

HyreWise is seeking a strategic General Manager (Brand Director) to lead brand strategy, marketing, product management and retail operations for a well-known FMCG product. The role combines consumer insights with growth initiatives across B2B and e-commerce channels.

The successful candidate will drive campaigns, optimize customer experience, and oversee CRM and digital initiatives to maximize market share and commercial performance.