Field Brand Coach: Demos, Education & Networking

Staffinc; Manado; Remote; IDR 120,000,000 - 240,000,000; Full time

Benefits offered by this job

100% remote role

Remote benefits package

Professional development opportunities

Job summary

Staffinc is seeking a Remote Brand Strategy Analyst for FMCG insights. You will analyze consumer behavior, market trends, and competitive landscapes to craft brand strategies that drive growth. Collaboration with brand managers, marketing teams, and external partners in a virtual setup is essential.

The role demands strong quantitative skills, data visualization, and experience in market research methods. A remote-first environment enables flexible work from anywhere while supporting

Job description

Remote Brand Strategy Analyst - FMCG Insights

About the Role

Our client, a leader in the FMCG industry, is seeking a highly analytical and insightful Remote Brand Strategy Analyst to join their dedicated strategy team. This is a fully remote position, offering the flexibility to work from anywhere. You will be instrumental in uncovering deep consumer insights, analyzing market trends, and translating data into actionable brand strategies that drive growth and competitive advantage. Your work will directly influence brand positioning, product development, and marketing campaigns for a diverse portfolio of consumer goods. This role requires a strong quantitative background, excellent communication skills, and a passion for understanding consumer behavior in the FMCG landscape. You will collaborate closely with brand managers, marketing teams, and external research partners in a virtual environment.

Key Responsibilities

• Conduct in-depth analysis of consumer behavior, market trends, and competitive landscapes to identify key opportunities and challenges for various FMCG brands.
• Develop and refine brand strategies, including positioning, target segmentation, and messaging, based on robust data analysis and insights.
• Utilize various data sources (e.g., market research reports, sales data, social media analytics, consumer surveys) to generate comprehensive insights.
• Collaborate with brand managers to develop and implement integrated marketing plans and campaigns that align with strategic objectives.
• Support the development of new product concepts by providing insights into consumer needs and market gaps.
• Prepare clear, concise, and compelling presentations and reports summarizing key findings and strategic recommendations for senior management and brand teams.
• Monitor brand performance metrics and provide ongoing analysis and recommendations for optimization.
• Stay abreast of emerging trends in consumer behavior, market research methodologies, and the FMCG industry.
• Contribute to the development of predictive models and forecasting tools to support strategic decision-making.

Requirements

• Bachelor's degree in Marketing, Business Analytics, Statistics, Economics, or a related quantitative field. A Master's degree is a plus.
• Minimum of 3-5 years of experience in brand strategy, market analysis, consumer insights, or a similar role, preferably within the FMCG sector.
• Strong analytical and quantitative skills with proficiency in statistical analysis and data visualization tools.
• Experience with market research methodologies (qualitative and quantitative) and data analysis software (e.g., SPSS, R, Python).
• Excellent understanding of consumer behavior and brand management principles.
• Exceptional communication, presentation, and storytelling skills, with the ability to convey complex information clearly.
• Proven ability to work independently, manage projects effectively, and thrive in a remote work environment.
• Proficiency in Microsoft Office Suite, particularly Excel and PowerPoint.
• A keen interest in the FMCG industry and a passion for uncovering consumer insights.

Benefits

Our client offers a competitive salary and a comprehensive remote benefits package. This is a 100% remote role, offering unparalleled flexibility and work-life balance. You will have the opportunity to work with a high-performing, globally-minded team and contribute to shaping the strategies of leading FMCG brands. Professional development and continuous learning are actively supported. This role provides the chance to make a significant strategic impact from anywhere, influencing the direction of major consumer products.