Ecommerce & Digital Marketing Manager (Hospitality)

White Glove Hiring; Surabaya ꦱꦸꦫꦧꦪ; On-site; IDR 279,000,000 - 390,600,000; Full time

Job summary

Marriott International in Surabaya seeks a Digital Marketing Manager to drive revenue and brand presence across eCommerce, marketing and distribution for a cluster of hotels. You will activate Marriott.com, global sites, OTAs and meta search, ensuring strong online activation for properties.

Lead digital acquisition, site content optimization, and channel partnerships, coordinating with regional teams to execute campaigns, manage budgets, and deliver performance insights.

Qualifications

• 2-year degree in eCommerce/Marketing/Business Admin; 4 years in sales/marketing/digital/eCommerce; hospitality experience preferred
• 4-year degree in eCommerce/Marketing/Business Admin; 2 years in sales/marketing/digital/eCommerce; hospitality marketing or agency experience preferred

Responsibilities

• Advises hotels on on-strategy eCommerce priorities and tactics
• Coordinates with Area Director of Sales and Marketing and the AP Director of eCommerce and Digital Services to set ecommerce goals for their cluster/hotels
• Reviews hotel progress against established goals periodically, provides reporting and analysis, and troubleshoots performance issues
• Manages budgets for the cluster/hotels for eCommerce activities
• Develops quarterly game plans for Area or Cluster hotels identifying key focus for the coming months
• Collaborates closely with Vice President of Brand Marketing, Directors of Field Marketing and cluster Marketing and Communication teams to execute online Brand Marketing strategies and plans for the cluster
• Coordinates execution of online marketing efforts through approved agencies/vendors and Marriott Digital Services team
• Manages Search Engine Optimization (SEO) efforts for hotels by leveraging the Marriott Digital Services team or external Agencies
• Assists hotels in optimizing Paid Search performance; engages external Agencies for supplemental Paid Search efforts if needed
• Manages the PLUS Platform for participating hotels in the area/cluster
• Executes online marketing activities in partnership with hotel and cluster Marketing leaders
• Assures that hotel websites on Marriott.com and global sites are fully optimized to maximize traffic from search engines
• Identifies hotel-specific online digital activation needs (e.g., local channels to focus marketing efforts through)
• Ensures that all hotels within their region/cluster are participating in relevant, approved echannels
• Regularly audits content, images, and star ratings on OTAs and Meta Search sites
• Partners with cluster and area marketing teams to define and execute the hotel OTA merchandising plan(s)
• Identifies and executes hotel/cluster/area OTA marketing and merchandising tactics as needed
• May also co-manage soft-dollar marketing budget for domestic OTAs with the AP eDistribution Team
• Builds strong domestic relationships with the top 2-3 OTA partners
• Collaborates with hotel and regional Revenue Leaders to review hotel performance on eChannels
• Assists in the development and execution of the cluster marketing plan
• Develops the offer landing page on Marriott.com for cluster offers
• Identifies and obtains Marriott.com and OTA marketing and merchandising placements as appropriate
• Creates mini-sites for domestic segment marketing efforts where needed
• Sets up Marriott.com Hotel Web Site and activates hotel for sale on approved OTAs

Education

2-year degree in eCommerce/Marketing/Business Admin; 4 years in sales/marketing/digital/eCommerce; hospitality experience preferred

4-year degree in eCommerce/Marketing/Business Admin; 2 years in sales/marketing/digital/eCommerce; hospitality marketing or agency experience preferred

Job description

Marriott International in Surabaya seeks a Digital Marketing Manager to drive revenue and brand presence across eCommerce, marketing and distribution for a cluster of hotels. You will activate Marriott.com, global sites, OTAs and meta search, ensuring strong online activation for properties.

Lead digital acquisition, site content optimization, and channel partnerships, coordinating with regional teams to execute campaigns, manage budgets, and deliver performance insights.