E-Commerce Marketplace Specialist

PT Hana Fashion Indonesia; Jakarta Barat; On-site; IDR 66,960,000 - 133,920,000; Full time

Benefits offered by this job

Staff discounts

Early access to new collections

Clear growth path to E-Commerce Exec/1

Job summary

PT Hana Fashion Indonesia is seeking a data-driven E-Commerce Marketplace Specialist to manage Shopee and TikTok Shop. You will drive store performance, campaigns, pricing, stock, and analytics to grow sales.

You will collaborate with Marketing, Creative, Live Streaming, Customer Service, Warehouse and Merchandising teams to deliver impactful campaigns and ensure timely product launches.

Qualifications

• Bachelor's degree in Marketing, Business Admin, E-Commerce or related field.
• Minimum 2 years of Marketplace Management or Digital Commerce experience.
• Proven experience managing TikTok Shop, Shopee, Lazada, Tokopedia or similar platforms.
• Strong understanding of marketplace algorithms, campaign management and store optimization.
• Hands-on experience with Shopee Ads, TikTok Shop Ads and other marketplace ads.

Responsibilities

• Manage and optimize company stores across marketplaces including TikTok Shop and Shopee.
• Monitor daily store performance, pricing, stock and health.
• Plan, execute, and optimize campaigns, vouchers, bundles, and promos.
• Manage paid campaigns to achieve targeted ROAS and sales growth.
• Analyze sales, traffic, conversion, ads performance, and customer behavior.
• Prepare regular performance reports with actionable recommendations.
• Coordinate product launches with accurate pricing, descriptions and inventory.
• Ensure compliance with marketplace policies and updates.

Skills

Analytical skills

Creative thinking

Campaign management

Data analysis

Excel/Google Sheets

Pivot tables & lookup (VLOOKUP/XLOOKUP

Education

Bachelor's degree in Marketing or related field

Tools

Shopee Ads

TikTok Shop Ads

Shopee/TikTok Shop platform tools

Job description

We’re a growing women’s fashion brand looking for a creative and analytical E-Commerce Marketplace Specialist Staff to manage our Shopee and TikTok Shop.

You’ll handle store performance, campaign coordination, customer feedback, ads strategy, stock management, and sales analysis — turning daily data into insights that help our brand grow.

Key Responsibilities

Manage and optimize the company's online stores across multiple marketplaces, including TikTok Shop, Shopee, Lazada, Tokopedia, and other e-commerce platforms.

Monitor daily store performance, ensuring product listings, pricing, promotions, stock availability, and store health are maintained accurately.

Plan, execute, and optimize marketplace campaigns, vouchers, flash sales, bundles, and promotional activities to maximize sales performance.

Manage and optimize paid advertising campaigns, including Shopee Ads, TikTok Shop Ads, and other marketplace advertising tools to achieve targeted ROAS and sales growth.

Analyze sales performance, traffic, conversion rate, advertising performance, customer behavior, and marketplace insights to identify growth opportunities.

Prepare daily, weekly, and monthly performance reports, providing actionable recommendations to improve sales and operational efficiency.

Conduct competitor analysis, market research, pricing analysis, and trend monitoring to maintain competitiveness within the marketplace.

Collaborate with Marketing, Creative, Live Streaming, Customer Service, Warehouse, and Merchandising teams to ensure smooth campaign execution and operational excellence.

Coordinate new product launches, ensuring product information, images, descriptions, pricing, and inventory are updated accurately and on time.

Monitor marketplace policies and platform updates to ensure compliance and maximize platform opportunities.

Track and maintain key performance indicators (KPIs), including GMV, Sales Revenue, Conversion Rate, ROAS, CTR, Traffic, Average Order Value (AOV), and Customer Ratings.

Identify and implement continuous improvements to enhance store visibility, customer experience, and overall marketplace performance.

Requirements

Bachelor's degree in Marketing, Business Administration, Management, E-Commerce, Digital Marketing, or a related field.

Minimum 2 years of experience in Marketplace Management, E-Commerce Operations, or Digital Commerce.

Proven experience managing TikTok Shop, Shopee, Lazada, Tokopedia, or other e-commerce platforms.

Strong understanding of marketplace algorithms, campaign management, store optimization, and promotional strategies.

Hands-on experience managing Shopee Ads, TikTok Shop Ads, and other marketplace advertising platforms.

Strong analytical skills with the ability to interpret sales data, advertising performance, customer insights, and business metrics.

Proficient in Microsoft Excel or Google Sheets, including Pivot Tables, Lookup Functions (VLOOKUP/XLOOKUP), and basic data analysis.

Familiar with marketplace analytics dashboards, business insights, and reporting tools.

Excellent organizational skills with strong attention to detail and the ability to manage multiple projects simultaneously.

Strong communication and interpersonal skills, with the ability to collaborate effectively across departments.

Proactive, result-oriented, and able to work in a fast-paced environment.

Experience in the fashion, apparel, garment, FMCG, or retail industry will be an advantage.

What We Offer

Competitive salary & performance bonus.

Supportive and creative work environment.

Staff discounts & early access to new collections.

Clear growth path to E-Commerce Executive / Analyst position.

PT Hana Fashion Indonesia is a company engaged in the field of Garment. The garment process is carried out independently by PT Hana Fashion, starting from material selection, pattern making, production process, such us cutting, sewing, QC, ironing, packing and save the finish good in our storage. And we also to sales made in only online market place (E-commerce).