E-Commerce & Digital Sales Manager

Panorama JTB Tours Indonesia; Jakarta Barat; On-site; IDR 400,000,000 - 800,000,000; Full time

Job summary

Panorama JTB Tours Indonesia is seeking a senior digital business leader to transform its platforms into high-performing online sales channels. You will develop digital strategies, drive online bookings, and optimize customer journeys across the website, mobile app, and other touchpoints.

Collaborate with IT, product, marketing, and operations to deliver revenue growth, efficient online sales workflows, and data-driven performance insights.

Qualifications

• Bachelor's degree in Business, Marketing, E-Commerce, Digital Business, or related field.
• Minimum 5–7 years of experience in e-commerce, digital business, online sales, or growth management.
• Proven experience generating revenue through websites, apps, or digital platforms.
• Strong understanding of digital marketing, conversion optimization, customer acquisition, and online sales funnels.
• Experience with GA4, CRM, performance dashboards, and digital commerce tools.

Responsibilities

• Lead the transformation of Panorama JTB Tours Indonesia's digital platforms into high-performing online sales channels.
• Develop and execute digital commerce strategies to generate online bookings and sales.
• Establish online sales targets, budgets, and revenue forecasts.
• Identify online revenue opportunities, digital distribution channels, and strategic partnerships.
• Develop online-exclusive promotions, product bundles, and digital sales campaigns.
• Collaborate with product divisions to identify tour packages best suited for online sales.
• Lead the commercial requirements for website and mobile app development.
• Work with IT, UI/UX, and external developers to improve the online booking experience.
• Develop the customer journey from product discovery to inquiry, booking, payment, and post-purchase service.
• Prioritize functionalities that improve sales conversion.
• Monitor platform performance, customer behavior, and booking abandonment.
• Collaborate with Marketing to drive qualified traffic through SEO, SEM, paid media, social media, and CRM campaigns.
• Improve conversion rates from website and app visitors into inquiries and confirmed bookings.
• Implement lead generation, retargeting, and abandoned-booking recovery strategies.
• Develop personalized offers, loyalty campaigns, and repeat-booking initiatives.
• Establish efficient workflows for online inquiries, booking confirmation, payment, and fulfillment.
• Coordinate with Sales, Product, Operations, Finance, and Customer Service.
• Ensure competitive pricing, accurate product information, and online inventory availability.
• Develop customer service standards for digital inquiries and transactions.
• Monitor digital revenue, conversion rate, acquisition costs, average booking value, and profitability.
• Build digital business dashboards and performance reports.
• Analyze customer behavior and continuously optimize digital sales performance.
• Recommend commercial and technology improvements based on measurable results.

Job description

Lead the transformation of Panorama JTB's digital platforms from informational channels into high-performing online sales channels. Responsible for developing digital business strategies, increasing online bookings, optimizing customer journeys, and driving sustainable revenue growth across the website, mobile application, and other digital touchpoints.

Key responsibilities

A. Digital Business Development & Revenue Growth

Develop and execute digital commerce strategies to generate online bookings and sales.

Establish online sales targets, budgets, and revenue forecasts.

Identify new online revenue opportunities, digital distribution channels, and strategic partnerships.

Develop online-exclusive promotions, product bundles, and digital sales campaigns.

Collaborate with product divisions to identify tour packages best suited for online sales.

Lead the commercial requirements for website and mobile app development.

Work with IT, UI/UX, and external developers to improve the online booking experience.

Develop the customer journey from product discovery to inquiry, booking, payment, and post-purchase service.

Prioritize functionalities that improve sales conversion.

Monitor platform performance, customer behavior, and booking abandonment.

Collaborate with Marketing to drive qualified traffic through SEO, SEM, paid media, social media, and CRM campaigns.

Improve conversion rates from website and app visitors into inquiries and confirmed bookings.

Implement lead generation, retargeting, and abandoned-booking recovery strategies.

Develop personalized offers, loyalty campaigns, and repeat-booking initiatives.

D. Digital Sales Operations

Establish efficient workflows for online inquiries, booking confirmation, payment, and fulfillment.

Coordinate with Sales, Product, Operations, Finance, and Customer Service.

Ensure competitive pricing, accurate product information, and online inventory availability.

Develop customer service standards for digital inquiries and transactions.

E. Performance & Analytics

Monitor digital revenue, conversion rate, acquisition costs, average booking value, and profitability.

Build digital business dashboards and performance reports.

Analyze customer behavior and continuously optimize digital sales performance.

Recommend commercial and technology improvements based on measurable results.

Qualifications

Bachelor's degree in Business, Marketing, E-Commerce, Digital Business, or related field.

Minimum 5–7 years of experience in e-commerce, digital business, online sales, or growth management.

Proven experience generating revenue through websites, apps, or digital platforms.

Strong understanding of digital marketing, conversion optimization, customer acquisition, and online sales funnels.

Experience working with technology, product, and marketing teams.

Strong commercial, analytical, and project management skills.

Familiarity with GA4, CRM, performance dashboards, and digital commerce tools.

Experience in travel, OTA, hospitality, lifestyle, or consumer e-commerce is an advantage.

Panorama JTB Tours is a transformation of Panorama Tours, a tour & travel company that has been known since 1998. Panorama JTB Tours is the result of synergy between two leading companies: Panorama Group and JTB Corporation, to be stronger and wider in society and society in the homeland on the Travel & Leisure segment. JTB Corporation itself as a global Tourism player who has been entangled for more than 100 years with a network in 37 countries makes Panorama Group as a reliable partner in Indonesia in the framework of the development and expansion of the national market share.