Director - Sales, Banyan Tree Escape Balak

Banyan Group; Tanjung Raja; On-site; IDR 2,150,152,000 - 3,225,228,000; Full time

Benefits offered by this job

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Job summary

Banyan Group is hiring a Director of Sales for Banyan Tree Escape Balak in Indonesia. You will lead the Sales function through the pre-opening phase into full operations, building the resort’s market presence, establishing key partnerships, and driving revenue across opening and post-opening periods.

Strong Bali/Indonesia luxury market knowledge and proven leadership are essential. The role requires a strategic sales leader who can recruit and develop a high-performing team, secure opening

Qualifications

• Bachelor’s degree or higher in Business Administration, Hospitality Management, Marketing, or related fields.
• Minimum 8–10 years of progressive sales experience, with at least 3 years in senior sales leadership role within luxury hotels or resorts.
• Proven pre-opening experience, ideally in a luxury resort setting.
• Strong experience in Bali or Indonesian hospitality market with an established network of trade and corporate contacts.
• Proven track record of achieving revenue targets and building sales strategies across multiple segments.
• Understanding of distribution, revenue management, and digital sales channels.
• Proficiency in hotel sales and CRM systems (e.g., Opera, Salesforce, or similar).
• Fluency in English and Bahasa Indonesia.

Responsibilities

• Lead and manage all Sales functions, ensuring alignment with goals, brand positioning, and strategies.
• Develop the pre-opening Sales master plan, including organization structure, recruitment timeline, and training schedule.
• Develop and execute the sales strategy, including market segmentation, pricing, and revenue targets for opening and beyond.
• Build and maintain relationships with luxury travel agents, tour operators, wholesalers, corporate clients, and online partners.
• Secure opening business through site visits, sales missions, trade shows, and familiarization trips.
• Drive group, events, weddings, and incentive business in line with facilities.
• Coordinate with Revenue Management, Marketing, and Reservations to optimize distribution and channel mix.
• Collaborate with regional and corporate teams to leverage brand platforms and loyalty programs.
• Prepare and manage pre-opening and annual Sales budgets, forecasts, and action plans.
• Set up sales tools and systems, including CRM, collateral, rate and contract frameworks, and reporting.
• Monitor market trends and competitor performance to provide improvement recommendations.
• Recruit, train, and develop the Sales team; build local talent and succession plans.
• Represent the resort at industry events and maintain a network with partners and local stakeholders.
• Provide regular Sales updates and reports to Regional Sales / Corporate and senior management.

Job description

Banyan Group is an independent, global hospitality company with purpose. We pride itself on its pioneering spirit, design-led experiences and commitment to responsible stewardship. Its extensive portfolio spans 100 hotels and resorts, more than 140 spas and galleries, and 20 plus branded residences in over 20 countries. Comprising 12 global brands, including the flagship brand Banyan Tree, each distinct yet united under the experiential membership programme withBanyan. The founding ethos of “Embracing the Environment, Empowering People” is embodied through the Banyan Global Foundation and Banyan Academy. We are committed to remaining the leading advocate of sustainable travel, with a focus on regenerative tourism and innovative programmes that elevate the guest experience.

Founded in 1994 on the core concept of sustainability, Banyan Tree Holdings seeks to create long-term value for all stakeholders and destinations across its network of properties, products and brands, through a purpose-driven mission.

With over 13,000 associates across 23 countries, the Group established the Banyan Academy in 2008 to support its goals by advancing people development, management excellence, and fostering learning with integrity and meaning.

Banyan Group has received over 3,000 industry awards and accolades since its inception. It has also received recognition for its commitment to environmental protection and community development through its non-profit arm, the Banyan Global Foundation, which aligns the Group’s efforts with the United Nations Sustainable Development Goals (UN SDGs).

Position Summary

Banyan Tree Escape Balak is seeking an experienced and commercially driven Director of Sales to lead the Sales function through the pre-opening phase and into full operations. Reporting to the General Manager, you will build the resort’s market presence from the ground up, establish key partnerships and distribution channels, and drive revenue ahead of and beyond opening.

The successful candidate will be a strategic sales leader with strong knowledge of the Bali and Indonesian luxury travel market, established trade and corporate relationships, and a proven record of delivering results in luxury hospitality. This role will drive sales excellence by building a high-performing team, securing business for the opening period, and positioning the resort effectively across key source markets.

Candidates with proven experience in luxury hospitality or resort pre-openings in Bali or elsewhere in Indonesia are highly preferred.

Responsibilities

• Lead and manage all Sales functions, ensuring alignment with business goals, brand positioning, and organizational strategies.
• Develop the pre-opening Sales master plan, including organization structure, manning guides, recruitment timeline, and training schedule.
• Develop and execute the sales strategy, including market segmentation, target source markets, pricing positioning, and revenue targets for the opening period and beyond.
• Build and maintain relationships with key accounts, including luxury travel agents, tour operators, wholesalers, corporate clients, and online travel partners.
• Secure opening business through proactive sales activities such as site visits, sales missions, trade shows, and familiarization trips.
• Drive group, events, weddings, and incentive business in line with the resort’s facilities and positioning.
• Work closely with Revenue Management, Marketing, and Reservations to optimize distribution, pricing, and channel mix.
• Coordinate with the Banyan Group regional and corporate sales and marketing teams to leverage brand platforms, global sales offices, and loyalty programs.
• Prepare and manage the pre-opening and annual Sales budgets, forecasts, and action plans in coordination with the General Manager.
• Set up sales tools and systems, including CRM, sales collateral, rate and contract frameworks, and reporting processes.
• Monitor market trends, competitor performance, and customer feedback, providing insights and recommendations to improve commercial performance.
• Partner with Operations, Rooms, Food & Beverage, and Spa to ensure the resort is ready to deliver on commitments made to clients.
• Recruit, train, and develop the Sales team, building strong local talent and succession plans.
• Represent the resort at industry events and maintain a strong network with industry partners and local stakeholders.
• Provide regular Sales updates and reports to Regional Sales / Corporate and senior management.

Qualifications

• Bachelor’s degree or higher in Business Administration, Hospitality Management, Marketing, or related fields.
• Minimum 8–10 years of progressive sales experience, with at least 3 years in a senior sales leadership role within luxury hotels or resorts.
• Proven pre-opening experience is strongly preferred, ideally in a luxury resort setting.
• Strong experience in the Bali or Indonesian hospitality market is highly preferred, with an established network of trade and corporate contacts.
• Proven track record of achieving revenue targets and building sales strategies across multiple segments and source markets.
• Sound understanding of distribution, revenue management, and digital sales channels.
• Proficiency in hotel sales and CRM systems (e.g., Opera, Salesforce, or similar).
• Strong leadership, negotiation, communication, and interpersonal skills with the ability to influence stakeholders at all levels.
• Strong analytical skills with a proactive, hands-on, and results-oriented mindset.
• Fluency in English and Bahasa Indonesia.
• Ability to work effectively in a multicultural environment.

We regret that only shortlisted candidates will be notified.