Director of Marketing Analytics & Insight Strategy

PT Lippo Malls Indonesia; Jakarta Barat; On-site; IDR 600,000,000 - 1,000,000,000; Full time

Job summary

PT Lippo Malls Indonesia is seeking a senior Marketing Research & Analytics Division Head to shape data-driven strategies across our retail assets in Jakarta. You will lead comprehensive market research, analytics initiatives, and ROI assessments to steer business decisions.

You will monitor campaign performance, provide strategic recommendations, and analyze competitors and industry trends to forecast developments and support long-term planning.

Responsibilities

• Develop and implement marketing research and analytics strategies aligned with business objectives.
• Monitor campaign performance using analytics tools to evaluate ROI and provide strategic recommendations based on data-driven insights.
• Analyze competitor activities and industry trends to identify market opportunities and support strategic planning initiatives.

Job description

PT Lippo Malls Indonesia is seeking a senior Marketing Research & Analytics Division Head to shape data-driven strategies across our retail assets in Jakarta. You will lead comprehensive market research, analytics initiatives, and ROI assessments to steer business decisions.

You will monitor campaign performance, provide strategic recommendations, and analyze competitors and industry trends to forecast developments and support long-term planning.