Digital Strategy Director, SEA & Indonesia

Edelman; Jakarta Pusat; On-site; IDR 4,200,000,000 - 6,600,000,000; Full time

Job summary

Edelman Indonesia seeks a seasoned Digital Director to lead the digital communications practice, integrating earned media, owned channels, and paid amplification into cohesive client programs. The role blends corporate communications and digital strategy, requiring senior leadership across multi-market Southeast Asia, including Indonesia.

Based in Jakarta, you will guide strategy, client leadership, business development, and the growth of the practice while ensuring governance, measurement, and

Qualifications

• Minimum 15 years of professional experience in communications across agency and in-house contexts.
• Experience overseeing multi-market Southeast Asia communications programs, Indonesia as primary market.
• Proven leadership of KOL/influencer programs and paid digital media at strategic/oversight level.

Responsibilities

• Develop and lead integrated digital strategies across corporate, technology, consumer, and financial sectors.
• Oversee KOL/influencer program governance from brief to performance evaluation.
• Direct paid media strategy with budget oversight, KPIs, and performance reporting.
• Lead social media governance, crisis protocols, and platform-specific escalation planning.
• Contribute to new business pitches and expand digital retainers within existing accounts.

Skills

English proficiency

Bahasa Indonesia proficiency

Job description

Edelman Indonesia seeks a seasoned Digital Director to lead the digital communications practice, integrating earned media, owned channels, and paid amplification into cohesive client programs. The role blends corporate communications and digital strategy, requiring senior leadership across multi-market Southeast Asia, including Indonesia.

Based in Jakarta, you will guide strategy, client leadership, business development, and the growth of the practice while ensuring governance, measurement, and