Digital Product General Manager

Binar Academy; Jakarta Pusat; On-site; IDR 900,000,000 - 1,400,000,000; Full time

Job summary

Binar Academy seeks an experienced General Manager of Digital Product to lead strategy, development, and growth. You will define vision, manage roadmaps, and strengthen market positioning to boost user adoption and business value.

You will lead cross‑functional teams, translate business goals into product outcomes, and drive go‑to‑market initiatives. The role requires a Master's degree and 10+ years in digital product management with a track record of growth.

Qualifications

• Master's degree in a related field.
• 10+ years in digital product management and growth.
• Proven track record of delivering growth for digital products with significant user bases.
• Experience leading cross-functional teams and collaborating with business, technology, marketing, and operations.
• Experience in transportation, logistics, e-commerce, or digital payments is an advantage.

Responsibilities

• Define product vision and strategy rooted in market and user needs.
• Develop roadmaps from opportunities to launches and improvements.
• Lead GTM strategies to boost adoption and growth.
• Monitor KPIs, analyze user behavior, and optimize activation and retention.
• Collaborate with internal and external partners for market penetration and digital service integration.
• Lead the Digital Product team and develop capabilities across product development, project management, and design.

Skills

Product strategy

Cross-functional leadership

Team leadership

Analytics

Education

Master's degree

Tools

Jira

Tableau

Job description

We are looking for an experienced General Manager of Digital Product to lead digital product strategy, development, and growth. This role is responsible for defining product vision, managing product roadmaps, strengthening market positioning, and driving go-to-market strategies to increase user adoption and business value.

The ideal candidate has a strong track record of growing digital products, managing cross-functional teams, and translating business goals and user needs into successful product outcomes.

Key Responsibilities

• Product Strategy & Market Research: Analyze industry trends, market opportunities, competitor activities, and user needs to define product vision, identify growth opportunities, and strengthen product positioning.
• Product Roadmap & Lifecycle Management: Develop and manage digital product roadmaps aligned with business priorities, from opportunity identification and requirements planning to development, launch, and continuous improvement.
• Product Growth & Go-to-Market Strategy: Develop product positioning, go-to-market strategies, and digital channel initiatives to increase market reach, user acquisition, adoption, and business growth.
• Performance Monitoring & Optimization: Define and monitor product KPIs, analyze user behavior and product performance, and identify improvements to increase activation, retention, revenue conversion, and overall product value.
• Cross-Functional Collaboration & Partnerships: Work closely with internal teams and external partners to support product development, launch execution, market penetration, and digital service integration.
• Team Leadership & Development: Lead and develop the Digital Product team across product development, project management, project research, and product design. Set priorities, guide execution, and strengthen team capabilities to achieve product and business objectives.

Requirements

• Minimum Master's degree (S2) in Business Management, Business Strategy, Marketing, Digital Technology, or a related field.
• At least 10 years of experience in digital product management, product strategy, or growth strategy, with a proven track record of delivering successful digital products and measurable growth.
• Experience managing and growing digital products with a significant user base and strong adoption or business performance.
• Strong knowledge of product management, product marketing, product development, go-to-market strategy, market research, and competitive analysis.
• Proven experience leading cross-functional teams and collaborating with business, technology, marketing, and operational stakeholders.
• Strong analytical, strategic planning, project management, and problem-solving skills.
• Experience in transportation, logistics, e-commerce, or digital payments is an advantage.
  

Key Competencies

Core Values

• Integrity
• Care and empathy
• Growth mindset
• Service excellence

Functional Competencies

• Digital Product Management & Development
• Product Marketing & Go-to-Market Strategy
• Information Technology
• Market & Competitive Analysis
• Data Analysis & Performance Measurement
• Project Management

Leadership & General Competencies

• Business Acumen
• Cross-Functional Collaboration
• Effective Communication
• Impactful Leadership
• Health & Safety Awareness

Work Arrangement

• Employment: Fulltime - Permanent Employee (PKWTT)
• Location: Mampang, South Jakarta
• Expected Joining Date: December 2026 – January 2027

What happens after you apply?

Applications are reviewed based on the requirements and current hiring needs of the role. Candidates selected to proceed to the next stage will be contacted directly.