General Manager of Digital Product

PT Lentera Bangsa Benderang; Jakarta Selatan; On-site; IDR 900,000,000 - 1,200,000,000; Full time

Job summary

BINAR is seeking an experienced General Manager – Digital Product to lead product strategy, development, and growth from its Jakarta base. The role focuses on defining vision, roadmaps, and go-to-market actions to maximize user adoption and business value.

The ideal candidate will have a strong track record in growing digital products, managing cross-functional teams, and translating business goals into successful product outcomes.

Qualifications

• Master's degree in a relevant field and at least 10 years in digital product management or related growth roles.
• Proven track record delivering successful digital products with measurable growth.
• Experience growing products with a significant user base and strong adoption metrics.
• Deep knowledge of product management, marketing, development, GTM, market research, and competitive analysis.
• Experience leading cross-functional teams and collaborating with business, tech, marketing, and operations.
• Strong analytical, strategic planning, project management, and problem-solving skills.

Responsibilities

• Define product vision and strategy, manage roadmaps, and align with business priorities.
• Develop go-to-market strategies and digital channel initiatives to drive growth.
• Monitor KPIs, analyze user behavior and product performance, and drive improvements.
• Collaborate with internal teams and external partners for product development and launches.
• Lead and develop the Digital Product team, setting priorities and guiding execution.
• Strengthen team capabilities to achieve product and business objectives.

Skills

Product management

Growth strategy

Cross-functional leadership

Data analysis

Education

Master's degree (S2)

Job description

We are looking for an experienced General Manager – Digital Product to lead digital product strategy, development, and growth. This role is responsible for defining product vision, managing product roadmaps, strengthening market positioning, and driving go-to-market strategies to increase user adoption and business value.

The ideal candidate has a strong track record of growing digital products, managing cross-functional teams, and translating business goals and user needs into successful product outcomes.

Key Responsibilities

• Product Strategy & Market Research: Analyze industry trends, market opportunities, competitor activities, and user needs to define product vision, identify growth opportunities, and strengthen product positioning.

• Product Roadmap & Lifecycle Management: Develop and manage digital product roadmaps aligned with business priorities, from opportunity identification and requirements planning to development, launch, and continuous improvement.

• Product Growth & Go-to-Market Strategy: Develop product positioning, go-to-market strategies, and digital channel initiatives to increase market reach, user acquisition, adoption, and business growth.

• Performance Monitoring & Optimization: Define and monitor product KPIs, analyze user behavior and product performance, and identify improvements to increase activation, retention, revenue conversion, and overall product value.

• Cross-Functional Collaboration & Partnerships: Work closely with internal teams and external partners to support product development, launch execution, market penetration, and digital service integration.

• Team Leadership & Development: Lead and develop the Digital Product team across product development, project management, project research, and product design. Set priorities, guide execution, and strengthen team capabilities to achieve product and business objectives.

Requirements

• Minimum Master's degree (S2) in Business Management, Business Strategy, Marketing, Digital Technology, or a related field.

• At least 10 years of experience in digital product management, product strategy, or growth strategy, with a proven track record of delivering successful digital products and measurable growth.

• Experience managing and growing digital products with a significant user base and strong adoption or business performance.

• Strong knowledge of product management, product marketing, product development, go-to-market strategy, market research, and competitive analysis.

• Proven experience leading cross-functional teams and collaborating with business, technology, marketing, and operational stakeholders.

• Strong analytical, strategic planning, project management, and problem-solving skills.

• Experience in transportation, logistics, e-commerce, or digital payments is an advantage.

Key Competencies

Core Values

• Integrity

• Care and empathy

• Growth mindset

• Service excellence

Functional Competencies

• Digital Product Management & Development

• Product Marketing & Go-to-Market Strategy

• Information Technology

• Market & Competitive Analysis

• Data Analysis & Performance Measurement

• Project Management

Leadership & General Competencies

• Business Acumen

• Cross-Functional Collaboration

• Effective Communication

• Impactful Leadership

• Health & Safety Awareness

Work Arrangement

• Employment: Fulltime - Permanent Employee (PKWTT)

• Location:Mampang, South Jakarta

• Expected Joining Date: December 2026 – January 2027

BINAR was born in 2017 to advance Indonesia’s technology ecosystem. Our mission is to solve digital talent gap by upskilling and job matching.

We support people to build a career in digital industry or upskilling into digital related roles with the knowledge and skills needed to thrive through a structured learning journey and multiple learning styles to ensure each learner can reach mastery through their own preferred way.

Job Connect by BINAR is an IT & AI community for Indonesian digital talent. Built to help you grow your skills, expand your connections, and access impactful career opportunities with BINAR’s partner ecosystem.