Digital Performance Architect

HeroPlay Indonesia; Jakarta Selatan; On-site; IDR 180,000,000 - 300,000,000; Full time

Job summary

HeroPlay Indonesia is seeking a data-driven Digital Performance Executive to manage and optimize our paid media campaigns across relevant digital channels. You will monitor budgets, analyze performance, and drive conversion optimization with measurement across platforms.

You will collaborate with Marketing and Tech teams to implement tracking, report results, and propose data-backed optimizations to improve efficiency and outcomes.

Qualifications

• Bachelor's degree in Marketing, Business, Statistics, Analytics, or related field.
• 2–4 years of experience in digital marketing, performance marketing, paid media, or related role.
• Hands-on experience with Meta Ads Manager and Google Ads.
• GA4, conversion tracking, attribution, and performance reporting dashboards.
• Strong analytical, problem-solving, and data interpretation skills.
• Good written and spoken English, with ability to communicate with internal teams and external partners.
• Proactive, detail-oriented, and able to manage multiple campaigns independently.

Responsibilities

• Plan, launch, and manage digital advertising campaigns across relevant platforms, not limited to Meta Ads and Google Ads.
• Monitor and optimize campaign performance, advertising budgets, audience behavior, traffic quality, and conversion metrics.
• Develop and execute testing strategies for creatives, audiences, messaging, bidding strategies, and landing pages.
• Analyze acquisition funnels and identify opportunities to improve user registrations, activations, subscriptions, and other business objectives.
• Collaborate with Marketing team to develop creative assets tailored to campaign objectives and insights.
• Work with Technical teams to implement and validate tracking, analytics, attribution, and conversion measurement.
• Prepare regular campaign performance reports, interpret results, and provide actionable recommendations to improve efficiency and outcomes.
• Recommend pausing, restructuring, reallocating budgets, or restarting campaigns based on performance data.
• Stay updated on digital advertising trends, platform developments, measurement practices, and performance marketing best practices.

Skills

Digital advertising

Campaign management

Analytics

GA4 tracking

Communication in English

Education

Bachelor's degree in Marketing

Job description

HeroPlay Indonesia is seeking a data-driven Digital Performance Executive to manage and optimize our paid media campaigns across relevant digital channels. You will monitor budgets, analyze performance, and drive conversion optimization with measurement across platforms.

You will collaborate with Marketing and Tech teams to implement tracking, report results, and propose data-backed optimizations to improve efficiency and outcomes.