Digital Media Planner

Publicis Groupe Indonesia; Jakarta Pusat; On-site; IDR 89,280,000 - 133,920,000; Full time

Job summary

Publicis Groupe Indonesia is hiring a Media Planner to develop digital media plans aligned with client objectives and KPIs. You will perform audience and market analyses, craft channel strategies, and allocate budgets across Meta, Google, TikTok, YouTube, and programmatic media.

You’ll work with account, strategy, performance, and buying teams to ensure smooth campaign execution. The role requires 1–3 years in media planning, strong analytical and communication skills, and proficiency in Excel

Qualifications

• Bachelor's degree in Marketing, Advertising, Communications, Business, or related fields.
• 1-3 years of experience in Media Planning, Digital Media Planning, Media Strategy, or related roles.
• Strong understanding of digital media channels including Meta, Google, TikTok, YouTube, Programmatic, and E-commerce Media.
• Strong analytical and problem-solving skills.
• Proficient in Microsoft Excel and PowerPoint.
• Excellent communication and presentation skills.
• Able to manage multiple projects in a fast-paced agency environment.

Responsibilities

• Develop digital media plans based on client objectives, audience, and KPIs.
• Conduct audience, competitor, and market analysis to identify opportunities and insights.
• Prepare media recommendations, channel strategies, budget allocations, and media rationale across digital platforms.
• Collaborate with Account, Strategy, Performance, and Buying teams for campaign execution.
• Monitor campaign performance and recommend optimizations to improve results.
• Analyze campaign data and prepare post-buy reports with actionable insights.
• Support client meetings and presentations regarding media strategy and performance.
• Build and maintain relationships with media partners and publishers.
• Stay updated on digital media trends and platform updates.

Skills

Media Planning

Media Strategy

Digital Channels

Analytical Skills

Excel

PowerPoint

Communication

Presentation Skills

Education

Bachelor's degree in Marketing

Tools

Meta

Google

TikTok

YouTube

Programmatic

E-commerce Advertising

Job description

• Develop digital media plans based on client business objectives, target audience, and campaign KPIs.
• Conduct audience, competitor, and market analysis to identify media opportunities and consumer insights.
• Prepare media recommendations, channel strategies, budget allocation, and media rationale across digital platforms.
• Work closely with Account, Strategy, Performance, and Buying teams to ensure smooth campaign execution.
• Monitor campaign performance and recommend optimizations to improve results.
• Analyze campaign data and prepare post-buy/post-campaign reports with actionable insights.
• Support client meetings and presentations regarding media strategy and performance.
• Build and maintain relationships with media partners and publishers.
• Stay updated on digital media trends, platform updates, and industry best practices.

Requirements

• Bachelor's degree in Marketing, Advertising, Communications, Business, or related fields.
• 1-3 years of experience in Media Planning, Digital Media Planning, Media Strategy, or related roles.
• Strong understanding of digital media channels including Meta, Google, TikTok, YouTube, Programmatic, and E-commerce Media.
• Strong analytical and problem-solving skills.
• Proficient in Microsoft Excel and PowerPoint.
• Excellent communication and presentation skills.
• Able to manage multiple projects in a fast-paced agency environment.