Digital Marketing Staff

PT. KARUNIA SENYUM SEJAHTERA; Jakarta Utara; On-site; IDR 66,960,000 - 111,600,000; Full time

Job summary

JNJ Specialist Dental Centre & Smart Dental is seeking a Digital Marketing Staff to develop and execute digital campaigns across social media and digital channels, with a focus on Instagram and TikTok. You will plan content calendars, monitor trends, and optimize Meta/Google Ads to drive brand awareness and patient acquisition.

The role requires a Bachelor's degree in marketing or related field, familiarity with digital marketing metrics, and strong communication skills.

Qualifications

• Bachelor’s degree in Marketing, Communications, Business, or related field.
• Familiar with social media platforms and digital marketing channels (Instagram, TikTok, Google, Meta).
• Understanding of digital marketing metrics (Reach, Engagement, CTR, CPC, CPM, Conversion, ROAS).
• Strong interest in social media trends and consumer behavior.
• Creative, proactive, detail-oriented, and eager to learn.
• Good communication and organizational skills.
• Ability to work independently and in a team.
• Experience with Meta Ads, Google Ads, Google Analytics is a plus.
• Healthcare or dental industry experience is an advantage.

Responsibilities

• Develop and execute digital marketing activities across social media and digital channels.
• Manage and optimize Instagram and TikTok.
• Assist in planning and executing digital marketing campaigns to increase brand awareness, engagement, and patient acquisition.
• Create and maintain monthly content plans and social media calendars.
• Monitor social media trends, audience behavior, and competitor activities.
• Assist in managing and monitoring Meta Ads and Google Ads campaigns.
• Track and analyze digital marketing performance (reach, engagement, CTR, CPC, CPM, conversions, ROAS).
• Work closely with internal teams to develop relevant and engaging content.
• Support promotional campaigns, events, and other marketing initiatives.
• Prepare regular reports and provide insights based on campaign and social media performance.

Skills

Social media marketing

Content planning

Campaign management

Analytics

Communication

Team collaboration

Education

Bachelor's degree in Marketing/Communications/Business

Tools

Meta Ads

Google Ads

Google Analytics

Job description

Digital Marketing Staff position at JNJ Specialist Dental Centre & Smart Dental, a growing dental healthcare group. The role involves developing and executing digital marketing activities across social media and digital channels to increase brand awareness, engagement, and patient acquisition.

Key responsibilities

Develop and execute digital marketing activities across social media and digital channels

Manage and optimize social media platforms, particularly Instagram and TikTok

Assist in planning and executing digital marketing campaigns to increase brand awareness, engagement, and patient acquisition

Create and maintain monthly content plans and social media calendars

Monitor social media trends, audience behavior, and competitor activities

Assist in managing and monitoring Meta Ads and Google Ads campaigns

Track and analyze digital marketing performance, including reach, engagement, CTR, CPC, CPM, conversion, and ROAS

Work closely with internal teams to develop relevant and engaging content

Support promotional campaigns, events, and other marketing initiatives

Prepare regular reports and provide insights based on campaign and social media performance

About you

Bachelor's degree in Marketing, Communications, Business, or a related field

Familiar with social media platforms and digital marketing channels, particularly Instagram, TikTok, Google, and Meta

Basic understanding of digital marketing metrics such as Reach, Engagement, CTR, CPC, CPM, Conversion, and ROAS

Strong interest in social media, digital trends, and consumer behavior

Creative, proactive, detail-oriented, and willing to learn

Good communication and organizational skills

Able to work independently as well as collaboratively within a team

Experience with Meta Ads, Google Ads, Google Analytics, content planning, or campaign management is a plus

Experience in the healthcare or dental industry is an advantage

About us

JNJ Specialist Dental Centre & Smart Dental is a growing dental healthcare group offering opportunities to develop expertise in digital marketing, social media, and healthcare marketing with exposure to multiple brands, clinics, campaigns, and digital initiatives.

Opportunity to grow your career in a fast-growing dental healthcare group

Work in a dynamic and collaborative environment

Opportunity to develop your expertise in digital marketing, social media, and healthcare marketing

Exposure to multiple brands, clinics, campaigns, and digital initiatives