Digital Marketing Specialist

Instalimb; Indonesia; In loco; IDR 133.920.000 - 200.880.000; Tempo pieno

Descrizione del lavoro

Instalimb is seeking a Digital Marketing Specialist to join our Indonesia team on-site in Central Jakarta, with regular field travel. You will localise creative content into Bahasa Indonesia, brief and challenge our media agency, and own local pages to ensure the leads we generate are genuinely helpful.

This role is non-management and will be hands-on as the market grows; initial plans sit with the AVP for global marketing and analytics, while you build local knowledge to support expansion and

Competenze

• 3+ years in digital marketing in Indonesia.
• Native Bahasa Indonesia and strong working English.
• Experience in lead generation.
• Willing to be in the field; field travel as needed.
• Hands-on experience with Meta Ads Manager, Google Ads, GA4, GTM, WhatsApp and a CRM.

Mansioni

• Localise creative into Bahasa Indonesia.
• Brief and challenge the media agency to achieve targets.
• Own local pages and ensure leads generated are qualified and actionable.
• Collaborate with Indonesia clinical and commercial teams to support growth.

Conoscenze

Digital marketing ownership

Lead generation

Bilingual Indonesian/English

Field travel readiness

Platform hands-on experience

Strumenti

Meta Ads Manager

Google Ads

Google Analytics 4

Google Tag Manager

WhatsApp as marketing channel

CRM

Descrizione del lavoro

ROLE AT A GLANCE

Title: Digital Marketing Specialist — Indonesia

Location: Indonesia — On-site (Central Jakarta) , with regular field/site travel

Reports to: AVP, Global Marketing & Analytics

You will work closely with: Our Creative & Brand Lead (based in India), our media agency, and the Indonesia clinical and commercial teams

Experience: 3+ years

Compensation: Salary range: IDR 12,000,000 – 18,000,000 based on experience

About the role

You will be our 1st run Instalimb's digital marketing in Indonesia day to day: localising our creative into Bahasa Indonesia, briefing and challenging our media agency, owning our local pages, and making sure the leads we generate are people we can genuinely help.

This is deliberately a specialist role rather than a management one. Indonesia does not yet have the volume to justify a marketing team, so the market plan and the target sit with our AVP for now, and you execute against them while building the local knowledge those plans depend on. As the market grows, so does the role.

What we are looking for

1. Experience: 3+ years in digital marketing in Indonesia. We are hiring for judgement and drive rather than a long track record — what matters is that the years you have include real ownership of something, not coordination of it
2. Native Bahasa Indonesia and strong working English. Your reporting line, our brand system and our agency all work in English; the market and the creative do not
3. Experience in lead generation rather than brand awareness. We are measured on qualified enquiries that become fitted patients, not on reach or engagement
4. Willing to be in the field. Clinics, camps, referral visits, travel between service areas. This is not a desk-and-dashboard role
5. Platforms — essential genuine hands-on experience with:
   • Meta Ads Manager.
   • Google Ads
   • Google Analytics 4 and Google Tag Manager
   • WhatsApp as a marketing channel
   • A CRM

Platforms — useful

• Meta Pixel and Conversions API setup, or having worked with someone who did it
• Google Business Profile — our clinics are physical locations and people search for them
• Looker Studio or an equivalent reporting tool
• TikTok Ads, and organic social in Bahasa Indonesia
• Landing page or CMS tooling — enough to make a page change without waiting on a developer
• Meta Business Suite for organic scheduling and community management

Industry Exposure:

• Healthcare, medical device, assistive technology, or any category with a clinical referral path and a considered, family-involved purchase
• Experience working with or inside an agency
• Exposure to lead-management discipline — routing, follow-up speed, and what happens to a lead after marketing hands it over.

Application Deadline: 20th October 2026

Shortlisted candidates will be asked to complete a short written exercise before the interview. It takes about an hour and we will give you everything you need to do it.