Digital Marketing Specialist - Social Media & Analytics

PT. Masaya Trip Indonesia; Provinsi Bali; On-site; IDR 78,120,000 - 122,760,000; Full time

Job summary

PT. Masaya Trip Indonesia in Bali welcomes a marketing specialist focused on digital and social media campaigns. You will create and manage content across platforms, optimize posts, and assist with paid ads using Meta and Google Ads.

Ideal candidates have 1–2 years in digital marketing, strong English communication, and the ability to analyze campaign performance to inform future strategies. Experience with Canva, CapCut, and Google Analytics is a plus.

Qualifications

• Bachelor’s degree in Marketing, Communications, Business, or a related field is preferred.
• 1–2 years of experience in Digital Marketing, Social Media Marketing, or a related role.
• Strong understanding of social media platforms, particularly Instagram, Facebook, TikTok, and other relevant channels.
• Experience in creating and managing social media content and campaigns.
• Basic knowledge of digital advertising platforms, such as Meta Ads and Google Ads.
• Familiarity with SEO, SEM, content marketing, and digital marketing analytics is an advantage.
• Strong written and verbal communication skills.
• Good English communication skills, both written and spoken.
• Creative, proactive, and able to develop engaging marketing ideas.
• Ability to analyze campaign performance and prepare basic reports.
• Familiarity with tools such as Canva, CapCut, Google Analytics, Meta Business Suite, or similar platforms is an advantage.
• Able to work independently and as part of a team.
• Good time management and organizational skills.
• Experience in the hospitality, travel, property, or villa industry is a plus.

Responsibilities

• Create and manage social media content and campaigns.
• Analyze campaign performance and prepare basic reports.
• Collaborate with marketing team to plan and execute campaigns.
• Stay updated on social media trends and platform changes.

Skills

Digital Marketing

Social Media Marketing

Content Creation

Campaign Management

Analytics & Reporting

English Communication

Teamwork

Time Management

Independent Working

Education

Bachelor’s degree in Marketing/Communications/Business

Tools

Meta Ads

Google Ads

Canva

CapCut

Google Analytics

Meta Business Suite

Job description

PT. Masaya Trip Indonesia in Bali welcomes a marketing specialist focused on digital and social media campaigns. You will create and manage content across platforms, optimize posts, and assist with paid ads using Meta and Google Ads.

Ideal candidates have 1–2 years in digital marketing, strong English communication, and the ability to analyze campaign performance to inform future strategies. Experience with Canva, CapCut, and Google Analytics is a plus.