Digital Marketing Specialist

PT Sinar Continental; Cigugur Tengah; On-site; IDR 200,880,000 - 279,000,000; Full time

Job summary

PT Sinar Continental, a leading Indonesian fabric manufacturer, seeks a digital marketing specialist to boost brand awareness across textile, interior, and apparel markets. You will develop strategies, manage channels, and drive lead generation through creative campaigns.

The ideal candidate has 2–3 years in digital marketing, proficiency with Google Ads, GA4, SEO/SEM, and content creation. This on-site role offers growth in a dynamic manufacturing environment.

Qualifications

• Bachelor's degree in Marketing, Digital Marketing, Communication, Business, or a related field.
• 2–3 years of experience in digital marketing or a similar role.
• Proven experience managing digital marketing channels, social media platforms, websites, and online campaigns.
• Hands-on experience with digital advertising platforms, such as Google Ads and Meta Ads Manager.
• Familiarity with analytics tools such as Google Analytics 4 (GA4), Google Search Console, or similar platforms.
• Good understanding of SEO, SEM, content marketing, social media marketing, and lead generation.
• Ability to develop content plans, write engaging marketing copy, and coordinate visual content production. Familiarity with Canva or similar design tools is an advantage.
• Strong analytical skills with the ability to interpret campaign data and translate insights into actionable improvements.
• Creative, proactive, detail-oriented, and results-driven.
• Good communication and collaboration skills, particularly when working with Sales and other internal teams.
• Experience in B2B marketing or the textile, fashion, interior fabric, or manufacturing industry is an advantage.
• Good command of English, both written and spoken, is an advantage.

Responsibilities

• Develop and implement digital marketing strategies to increase brand awareness and support sales objectives.
• Manage and optimize digital channels including social media and website.
• Plan, execute, and evaluate campaigns to promote textile products and generate leads.
• Develop content plans and coordinate creation of marketing materials.
• Manage digital advertising campaigns (Google Ads and social media) to improve performance.
• Conduct market research and competitor analysis to identify opportunities and trends.
• Collaborate with Sales and Marketing to develop digital initiatives for lead generation.
• Monitor and analyze performance using analytics tools and measure ROI.
• Prepare regular digital marketing reports and data-driven improvements.
• Maintain consistent brand identity across channels.
• Identify new digital marketing opportunities and improve tools and processes.

Skills

Campaign planning

Social media

Google Ads

Meta Ads Manager

GA4 analytics

SEO / SEM

Content creation

Data analysis

Cross-functional

Lead generation

Education

Bachelor's degree in Marketing

Digital Marketing Certification

Tools

Google Ads

Meta Ads Manager

GA4

Google Search Console

Canva

Job description

Develop and implement digital marketing strategies to increase brand awareness, strengthen brand positioning, and support the company's business and sales objectives.

Manage and optimize the company's digital channels, including social media platforms, website, and other relevant online marketing channels.

Plan, execute, and evaluate digital marketing campaigns to promote the company's textile products and generate potential customer leads.

Develop content plans and coordinate the creation of engaging marketing materials, including product information, promotional content, photos, videos, and digital campaigns.

Manage digital advertising campaigns, including Google Ads and social media advertising, to reach target audiences and improve marketing performance.

Conduct market research and competitor analysis to identify market opportunities, customer needs, and relevant digital marketing trends.

Collaborate with Sales and Marketing teams to develop digital initiatives that support customer acquisition, lead generation, and business development.

Monitor and analyze digital marketing performance using relevant analytics tools, including website traffic, audience engagement, campaign effectiveness, lead conversion, and marketing ROI.

Prepare regular digital marketing reports and recommend data-driven improvements to optimize campaign performance.

Maintain consistent brand identity, messaging, and product positioning across all digital marketing channels.

Identify new digital marketing opportunities and continuously improve marketing strategies, tools, and processes.

Qualifications

Bachelor's degree in Marketing, Digital Marketing, Communication, Business, or a related field.

Minimum 2–3 years of experience in digital marketing or a similar role.

Proven experience managing digital marketing channels, social media platforms, websites, and online campaigns.

Hands-on experience with digital advertising platforms, such as Google Ads and Meta Ads Manager.

Familiarity with analytics tools such as Google Analytics 4 (GA4), Google Search Console, or similar platforms.

Good understanding of SEO, SEM, content marketing, social media marketing, and lead generation.

Ability to develop content plans, write engaging marketing copy, and coordinate visual content production. Familiarity with Canva or similar design tools is an advantage.

Strong analytical skills with the ability to interpret campaign data and translate insights into actionable improvements.

Creative, proactive, detail-oriented, and results-driven.

Good communication and collaboration skills, particularly when working with Sales and other internal teams.

Experience in B2B marketing or the textile, fashion, interior fabric, or manufacturing industry is an advantage.

Good command of English, both written and spoken, is an advantage.

Manufacturing, Transport & Logistics 1,001-5,000 employees

Founded in 1980, PT Sinar Continental has grown into one of Indonesia’s leading manufacturers of interior and apparel fabrics, serving both domestic and international markets. Our products are used across various industries, including automotive, furniture, spring bed, apparel, and hospitality, and are exported to countries such as the USA, Spain, the Netherlands, UAE, Australia, China, Singapore, Thailand, and more.

Committed to quality and sustainability, we are certified with ISO IATF 16949:2015, ISO 9001:2015, GRS (Global Recycled Standard), SNI, and TKDN — proving our dedication to international standards, eco-friendly production, and local content compliance.

Founded in 1980, PT Sinar Continental has grown into one of Indonesia’s leading manufacturers of interior and apparel fabrics, serving both domestic and international markets. Our products are used across various industries, including automotive, furniture, spring bed, apparel, and hospitality, and are exported to countries such as the USA, Spain, the Netherlands, UAE, Australia, China, Singapore, Thailand, and more.

Committed to quality and sustainability, we are certified with ISO IATF 16949:2015, ISO 9001:2015, GRS (Global Recycled Standard), SNI, and TKDN — proving our dedication to international standards, eco-friendly production, and local content compliance.