Digital Marketing Officer

ONE derland Enterprise; Provinsi Bali; On-site; IDR 120,000,000 - 240,000,000; Full time

Job summary

ONE derland Enterprise in Bali seeks a seasoned Digital Marketing Specialist to design and execute strategies that drive growth. You will target audiences, craft content for websites, blogs, social media, and email campaigns, and manage campaigns on Google Ads and Meta Ads to maximize ROI.

Familiarity with SEO/SEM, CMS platforms, and strong English writing are required. Bali/Denpasar residency is preferred to collaborate with the local team.

Qualifications

• Bachelor's degree in marketing, business, communications, or related field.
• Proven digital marketing experience in a similar role.
• Proficiency in English.
• Strong knowledge of marketing tools and platforms including GA, Google Ads, social media, and email marketing.
• Familiarity with SEO/SEM best practices and related tools.
• Experience with content management systems.
• Excellent written and verbal communication skills.
• Residence in Bali or willingness to work in Denpasar preferred.

Responsibilities

• Create and execute digital marketing strategies to achieve company objectives and drive business growth.
• Identify target audiences and develop comprehensive digital marketing plans tailored to each segment.
• Produce content for digital platforms including websites, blogs, social media, and email campaigns.
• Oversee and optimize campaigns on Google Ads and Meta Ads to maximize ROI.
• Conduct keyword research and implement on-page and off-page SEO strategies.
• Develop and execute strategies to increase engagement and grow online presence across social media.
• Monitor social channels, respond to comments/messages, and analyze performance for improvements.
• Use Google Analytics to track website traffic, campaign performance, and other metrics.
• Work with marketing, design, and other departments to ensure cohesive marketing efforts.

Skills

Digital marketing

Analytics

SEO/SEM

Content marketing

English proficiency

Education

Bachelor’s degree in Marketing, Business, Communications, or a related field

Tools

Google Analytics

Google Ads

CMS platforms

Email marketing systems

Job description

• Create and execute digital marketing strategies to achieve company objectives and drive business growth.
• Identify target audiences and develop comprehensive digital marketing plans tailored to each segment.
• Produce compelling and relevant content for digital platforms, including websites, blogs, social media, and email campaigns.
• Oversee and optimize campaigns on platforms like Google Ads and Meta Ads to maximize ROI.
• Conduct keyword research and implement on-page and off-page SEO strategies to enhance organic search rankings.
• Develop and execute strategies to increase engagement and grow the company’s online presence across social media platforms.
• Monitor social media channels, respond to comments and messages, and analyze performance to ensure continuous improvement.
• Utilize tools such as Google Analytics to track website traffic, campaign performance, and other key metrics, providing actionable insights.
• Work closely with the marketing team, design team, and other departments to ensure cohesive and integrated marketing efforts.

Qualifications

• Bachelor’s degree in Marketing, Business, Communications, or a related field.
• Proven experience in digital marketing, ideally in a similar role.
• Proficiency in English
• Strong knowledge of digital marketing tools and platforms, including Google Analytics, Google Ads, social media platforms, and email marketing systems.
• Familiarity with SEO/SEM best practices and related tools.
• Experience with content management systems.
• Excellent written and verbal communication skills.
• Prefer a candidate who resides in Bali or is willing to work in the Denpasar area