Digital Marketing Manager (FMCG)

Monroe Consulting Group; Indonesia; On-site; IDR 250,000,000 - 550,000,000; Full time

Job summary

Monroe Consulting Group is seeking a Digital Marketing Manager for a growing consumer brand. You will craft and execute multi-channel digital marketing strategies, oversee performance and affiliate efforts, and translate data insights into revenue growth.

You will lead a team of three and collaborate with cross-functional stakeholders to align with business goals. The role emphasizes driving brand awareness, customer acquisition, engagement, and measurable ROI through digital channels.

Qualifications

• 5–7 years of relevant experience in digital marketing, performance marketing, and/or affiliate marketing, with a track record of growth.
• Strong understanding of performance marketing metrics, customer acquisition, conversion optimization, and analytics.
• Experience leading a team and driving marketing initiatives.
• Experience managing affiliate channels and developing revenue strategies.

Responsibilities

• Develop and execute digital marketing strategies across digital, performance, and affiliate channels to drive awareness, acquisition, engagement, and revenue growth.
• Lead planning, execution, and optimization of campaigns with budgeting and performance oversight.
• Monitor campaign performance, analyze customer behavior, and identify growth opportunities to improve ROI.
• Oversee performance marketing across digital platforms to optimize acquisition, conversions, and effectiveness.
• Manage affiliate marketing strategies, partnerships, and channel optimization to expand market reach.

Skills

Digital marketing

Performance marketing

Affiliate marketing

Team leadership

Data analytics

Budget management

Campaign optimization

Education

Bachelor's degree in Marketing

Job description

Our client, a growing Consumer brand, is seeking a Digital Marketing Manager to lead its digital marketing initiatives and drive business growth through digital channels. This role will be responsible for developing and executing digital marketing strategies, overseeing performance and affiliate marketing activities, analyzing campaign effectiveness, and identifying opportunities to increase revenue through various marketing channels. The position will lead a team and work closely with internal stakeholders to ensure marketing initiatives align with overall business objectives and deliver measurable results.

Job Description

• Develop and execute digital marketing strategies across digital, performance, and affiliate marketing channels to drive brand awareness, customer acquisition, engagement, and revenue growth.
• Lead the planning, execution, and optimization of digital marketing campaigns, ensuring effective budget allocation and strong campaign performance.
• Monitor and analyze campaign performance, customer behavior, and key marketing metrics to identify growth opportunities and improve return on marketing investment.
• Oversee performance marketing initiatives across relevant digital platforms, leveraging data-driven insights to optimize customer acquisition, conversion rates, and overall marketing effectiveness.
• Develop and manage affiliate marketing strategies, building partnerships and optimizing affiliate channels to expand market reach and drive incremental revenue.
• Lead and develop a team of 3 members, ensuring effective execution of marketing initiatives and alignment with business priorities.
• Collaborate with cross-functional teams to align digital marketing activities with business goals, product initiatives, and overall commercial strategies.
• Identify emerging digital marketing trends, new growth opportunities, and innovative approaches to strengthen the brand's digital presence and commercial performance.

Requirements

• Bachelor's degree in Marketing, Business Administration, Communications, or a related field.
• Minimum 5-7 years of relevant experience in digital marketing, performance marketing, and/or affiliate marketing, with a strong track record of driving business growth through digital channels.
• Proven experience in planning, executing, and optimizing digital marketing campaigns, with the ability to analyze campaign performance and translate insights into revenue-generating strategies.
• Strong understanding of performance marketing metrics, customer acquisition, conversion optimization, and digital marketing analytics.
• Experience managing affiliate marketing channels and developing strategies to maximize channel effectiveness and revenue contribution.
• Proven leadership capabilities, with experience managing a team and driving the execution of marketing initiatives.
• Strong analytical, strategic thinking, and problem-solving skills, with the ability to identify growth opportunities and make data-driven decisions.
• Experience running or managing their own business, digital marketing agency, or entrepreneurial venture would be an advantage.