Digital Marketing Lead — Consumer Health

Dexa Group

Tangerang Selatan

On-site

IDR 240,000,000 - 420,000,000

Full time

14 days+

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Job summary

Dexa Group is seeking a seasoned Digital Marketing Manager to lead online health product campaigns. You will design and execute cross-channel strategies, drive engaging content, and optimize media placements to enhance Dexa and related brands.

The role requires staying current with digital trends and delivering measurable growth. Based at the Head Office in Indonesia, the ideal candidate has 5+ years in consumer health/dietary brands, with strong SEO/SEM and analytics skills to boost awareness,

Qualifications

Bachelor’s degree in any field.
At least 5 years of digital marketing experience in consumer health, consumer goods, or nutrition.
Strong knowledge of SEO, SEM, Google Analytics, and other digital marketing tools.

Responsibilities

Design, implement, and oversee digital marketing strategies across platforms (SEO, SEM, email marketing, social media, online advertising).
Develop creative content and campaigns to boost brand awareness and engagement.
Execute digital strategies aligned to brands and business plans to achieve market share, engagement, sales, revenue, and profit goals.
Initiate, propose, execute, monitor and evaluate each campaign activity with strong budget control for efficiency.
Collaborate with internal and external partners to deliver consistent brand experiences to consumers and influencers.
Stay up to date with trends and technologies in digital marketing.
Analyze brand strategy to determine the most effective media placements.