Digital marketing dan social media

PT Adipurna Mranata Jaya; Jagakarsa; On-site; IDR 167,400,000 - 245,520,000; Full time

Job summary

PT Adipurna Mranata Jaya seeks a proactive Digital Marketing Specialist to manage social media for multiple property locations in Indonesia. You will develop content strategies, create visuals and copy, and oversee paid campaigns to drive tenant inquiries and bookings.

Responsibilities include on-location shoots, calendar planning, performance analysis, and collaboration with operations to optimize promotions. Strong Indonesian copywriting and portfolio required.

Qualifications

• Experience in digital marketing for at least 2 years.
• Proficient with AI tools and design/video editing apps as listed.
• Strong Indonesian copywriting skills.

Responsibilities

• Manage social media accounts (Instagram, TikTok, Facebook, Google Business Profile) for multiple property locations.
• Create content calendar and produce photos, short videos, Reels, Stories, and promotional materials.
• Conduct on-location content capture including rooms, facilities, and resident activities.
• Write captions and advertising copy aligned with brand identity.
• Plan, execute, and evaluate paid advertising through Meta Ads and Google Ads within budget.
• Respond to comments and messages, and forward prospective tenants to admin team for follow-up.
• Coordinate with operations team regarding room availability, pricing, and promotional programs; monitor content and advertising performance and produce regular reports with improvement recommendations.
• Develop promotional ideas, referral programs, and collaborations with relevant creators or communities.

Skills

Digital marketing

Content creation

Social media management

Photo & video capture

Copywriting

Analytics reporting

Indonesian copywriting

Tools

Photoshop

Premiere Pro

Canva

CapCut

Job description

Manage Instagram, TikTok, Facebook, Google Business Profile, and other social media accounts for multiple property locations. Create and execute comprehensive digital marketing strategies including content planning, paid advertising, and community engagement to drive tenant inquiries and bookings.

Key responsibilities

• Manage social media accounts (Instagram, TikTok, Facebook, Google Business Profile) for multiple property locations
• Create content calendar and produce photos, short videos, Reels, Stories, and promotional materials
• Conduct on-location content capture including rooms, facilities, and resident activities
• Write captions and advertising copy aligned with brand identity
• Plan, execute, and evaluate paid advertising through Meta Ads and Google Ads within budget
• Respond to comments and messages, and forward prospective tenants to admin team for follow-up
• Coordinate with operations team regarding room availability, pricing, and promotional programsMonitor content and advertising performance and produce regular reports with improvement recommendations
• Develop promotional ideas, referral programs, and collaborations with relevant creators or communities

About you

• Have experience in Digital marketing for at least 2 years
• Proficient with AI tools such as Gemini, Nano Banana, Seedance 2.0, Google Flash, Google Omni, Higgsfield, and similar
• Skilled in editing software like Photoshop, Premiere, Canva and CapCut or similar design and video editing applications
• Able to capture photos and videos using smartphone with engaging results
• Understand Instagram, TikTok, Meta Ads, and basic digital marketing performance analysis
• Strong Indonesian copywriting skills
• Responsible, creative, detail-oriented, communicative, responsive during working hours, and able to meet deadlines
• Must provide portfolio or examples of previously managed social media accounts