This role involves managing the company's social media presence across multiple platforms including Instagram, TikTok, Facebook, WhatsApp Business, and other company social media accounts. You will be responsible for creating engaging content, promoting products and services, interacting with customers, and monitoring performance metrics to drive growth and engagement.
Key responsibilities
- Manage Instagram, TikTok, Facebook, WhatsApp Business, and other company social media accounts
- Ensure all social media accounts are active and regularly updated
- Upload photos, videos, posters, reels, stories, and promotional content
- Create daily and weekly posting schedules
- Ensure published information aligns with official company information
- Create engaging content ideas suited to target customers
- Take photos and videos of products, activities, facilities, events, and company operations
- Create short videos for Reels/TikTok and write attractive, informative captions
- Use relevant hashtags and location tags and follow social media trends appropriate to company character
- Help promote company products, services, programs, events, and promotions
- Reply to comments and messages on social media with polite and professional language
- Answer customer questions and follow up with potential customers from social media
- Record customer questions or complaints requiring follow-up
- Document company activities regularly and archive photos and videos by date/activity
- Monitor social media account development and check views, likes, comments, shares, followers, and engagement
- Identify content types that receive good responses and create periodic social media reports
- Provide ideas and content recommendations to management based on monitoring results
About you
- Ability to create attractive and informative content
- Proficiency in photography and videography
- Knowledge of social media trends and platform best practices
- Strong communication skills in written and verbal form
- Ability to manage multiple social media accounts simultaneously
- Attention to detail and organizational skills for content archiving
- Understanding of company policies and brand guidelines