Digital Marketing and Public Relations

AI&MI Trading Limited; Jawa Barat; On-site; IDR 1,257,862,000 - 1,816,911,000; Full time

Benefits offered by this job

5-day work week

Competitive salary

Career progression

Dynamic team

Training programs

Job summary

AI&MI Group in Singapore is seeking a Digital Marketing and Public Relations professional with 4+ years of experience to lead influencer partnerships, media relations, and campaigns across SEA markets. You will craft compelling copy, manage social channels, and drive brand visibility.

The ideal candidate holds a Bachelor’s in Marketing or related field, is fluent in English and Mandarin, and can design, shoot and edit content, plan events, and analyze performance to optimize strategy.

Qualifications

• Bachelor’s degree in marketing or related field.
• 4+ years in digital marketing and PR, ideally in Singapore.
• Strong portfolio with measurable results.
• Media contacts in SEA markets.
• Proficient copywriting for websites, social, blogs, and email.

Responsibilities

• Lead influencer marketing and PR partnerships in target regions.
• Coordinate events and promotional campaigns.
• Develop and implement digital marketing plans to raise brand awareness.
• Optimize content with SEO/SEM and manage paid campaigns.
• Monitor metrics and provide regular reports to inform strategy.
• Oversee social media and content creation across platforms.

Skills

Influencer marketing

Public relations

Content creation

Copywriting

Campaign management

Social media management

Data analysis

Team collaboration

Deadline driven

Education

Bachelor’s Degree in Marketing, E-Commerce, Advertising, Mass Communication or related field

Tools

SEO

SEM

Google Ads

Meta (Facebook/Instagram)

TikTok

WordPress

Shopify

Job description

Industry: E-commerce (Beauty and Wellness) Location: West Singapore

We’re Hiring: Digital Marketing and Public Relation

• Influencer Marketing and PR Partnerships:
• Identify and engage Key Opinion Leaders (KOLs), live stream influencers, and industry media in target regions.
• Build strong partnerships to encourage and support influencers in producing high-quality content.
• Leverage partnerships to enhance brand visibility and drive sales growth.
• Develop and maintain relationships with media outlets, draft press releases, and manage public communications to enhance the company’s public image.
• Event Coordination: Plan and execute promotional events and campaigns to support marketing objectives.
• Digital Marketing Strategy:
• Develop and implement comprehensive digital marketing plans to increase brand awareness and drive online engagement.
• Optimize website content for search engines (SEM, SEO) and manage paid search campaigns to improve online visibility.
• Monitor and analyze digital marketing performance metrics, providing regular reports and insights to inform strategy adjustments.
• Social Media and Content Management:
• Oversee and manage all social media accounts, ensuring consistent brand messaging and engagement with the audience.
• Produce compelling content for various digital platforms, including social media, blogs, and email campaigns.

Why Join Us?

• Be part of a growing and innovative team expanding into overseas markets.
• Collaborate with a diverse network of international media and influencers.
• Contribute to meaningful projects that enhance global brand recognition.

What We Offer

• 5 Working Days: Enjoy your weekends!
• Attractive Remuneration: Competitive salary and performance-based incentives, staff welfare benefits!
• Career Progression: Opportunities for personal and professional growth in fast-growing company!
• Vibrant Work Environment: Join a young and innovative team.
• Comprehensive Training: We invest in your development.

Leading the way in E-commerce Beauty & Wellness

Established in Singapore in 2020, AI&MI Group is a beauty and wellness company offering nutritional food supplements and skincare products. With brands such as IEM skincare, ZIEHA nutritious food, OEBAI beauty and fashion, and LABIG beauty cosmetics, the AI&MI Group strives for absolute quality and positions itself at the premium tier. It aims to be the world’s most prestigious beauty and wellness (anti-aging) group. At present, AI&MI Group operates subsidiaries in China, Malaysia, Singapore, Hong Kong, Canada, and the United States, with "IEM" being one of the world’s leading luxury skincare brands.

• Bachelor’s Degree in Marketing, E-Commerce, Advertising, Mass Communication or related field.
• 4+ years of proven experience in digital marketing and public relations, ideally within the Singapore market. A strong portfolio showcasing successful campaigns and measurable results is required.
• Possess valuable media contacts and resources, particularly in SEAs markets
• Proficient in crafting compelling and engaging copy for various digital platforms, including websites, social media, blogs, and email marketing.
• Experience in design, shooting, and video editing to create viral content.
• Strong background in online and offline activities planning, executing, and managing promotional events and campaigns that align with marketing strategies.
• Proficient in using a variety of digital marketing tools - SEO, SEM, Google Ads, Meta (Facebook, Instagram), TikTok, WordPress, Shopify etc.
• Strong ability to analyze data, generate reports, and derive actionable insights to continuously improve marketing campaigns and overall strategy.
• Goal-oriented, able to perform in high-pressure environments while meeting tight deadlines.
• A positive, collaborative, and proactive team player
• Fluent in English. And able to converse in Mandarin with Mandarin-speaking associates, partners, and clients.