Digital Growth Strategist – Agent Network & Acquisition

PT Amartha Mikro Fintek; Jakarta Selatan; On-site; IDR 190,000,000 - 320,000,000; Full time

Job summary

PT Amartha Mikro Fintek is seeking a Digital Growth Specialist to scale our agent network and sharpen the Amarthalink footprint in Jakarta Selatan. The role focuses on data-driven growth and close collaboration with product, marketing, and data science teams.

You will develop acquisition strategies, monitor campaigns, and analyze metrics to guide expansion across Indonesian communities. The position offers a dynamic, fast-paced environment with opportunities to impact growth.

Qualifications

• Bachelor’s degree in Marketing, Communications, Business, or related field.
• 3+ years in growth with focus on digital acquisition.
• Strong analytical and problem-solving skills with ability to translate data into insights.
• Excellent presentation and communication skills for stakeholders.
• Strong data analytics background and experience with visualization tools.

Responsibilities

• Develop a comprehensive digital acquisition strategy based on segment behavior, goals, and benchmarking.
• Drive location-based acquisition by coordinating with product, marketing and data science teams to penetrate key areas.
• Collaborate with marketing to build and implement robust digital campaigns (paid ads, SEO, ASO) and monitor performance.
• Analyze agent network metrics such as acquisition rates, location coverage, and activity.
• Create reports and visualizations highlighting trends, successes, and areas for improvement.
• Track key metrics (installs, CAC, ROAS) and ensure budgeting aligns with ROI targets.
• Coordinate with teams to allocate budgets for digital marketing initiatives and optimize ROI.

Skills

Digital acquisition

Data analysis

Campaign optimization

Stakeholder communication

Data visualization

Independent work

Education

Bachelor’s degree in Marketing/related field

Tools

Google Analytics

SQL

Tableau

Job description

PT Amartha Mikro Fintek is seeking a Digital Growth Specialist to scale our agent network and sharpen the Amarthalink footprint in Jakarta Selatan. The role focuses on data-driven growth and close collaboration with product, marketing, and data science teams.

You will develop acquisition strategies, monitor campaigns, and analyze metrics to guide expansion across Indonesian communities. The position offers a dynamic, fast-paced environment with opportunities to impact growth.