Digital Growth Specialist

PT Amartha Mikro Fintek; Jakarta Selatan; On-site; IDR 190,000,000 - 320,000,000; Full time

Job summary

PT Amartha Mikro Fintek is seeking a Digital Growth Specialist to scale our agent network and sharpen the Amarthalink footprint in Jakarta Selatan. The role focuses on data-driven growth and close collaboration with product, marketing, and data science teams.

You will develop acquisition strategies, monitor campaigns, and analyze metrics to guide expansion across Indonesian communities. The position offers a dynamic, fast-paced environment with opportunities to impact growth.

Qualifications

• Bachelor’s degree in Marketing, Communications, Business, or related field.
• 3+ years in growth with focus on digital acquisition.
• Strong analytical and problem-solving skills with ability to translate data into insights.
• Excellent presentation and communication skills for stakeholders.
• Strong data analytics background and experience with visualization tools.

Responsibilities

• Develop a comprehensive digital acquisition strategy based on segment behavior, goals, and benchmarking.
• Drive location-based acquisition by coordinating with product, marketing and data science teams to penetrate key areas.
• Collaborate with marketing to build and implement robust digital campaigns (paid ads, SEO, ASO) and monitor performance.
• Analyze agent network metrics such as acquisition rates, location coverage, and activity.
• Create reports and visualizations highlighting trends, successes, and areas for improvement.
• Track key metrics (installs, CAC, ROAS) and ensure budgeting aligns with ROI targets.
• Coordinate with teams to allocate budgets for digital marketing initiatives and optimize ROI.

Skills

Digital acquisition

Data analysis

Campaign optimization

Stakeholder communication

Data visualization

Independent work

Education

Bachelor’s degree in Marketing/related field

Tools

Google Analytics

SQL

Tableau

Job description

About Amartha

At Amartha, we empower micro-businesses across Indonesia, enabling growth and equal prosperity. We’ve supported over 2.7 million entrepreneurs—mostly women—by disbursing IDR 22.8 trillion in funding. As we step into 2025, Amartha is evolving into a technology-driven financial ecosystem, expanding our reach in lending, funding, and payments. Through innovation and digital solutions, we aim to enhance accessibility, streamline processes, and create a seamless user experience.

About the Role

As a Digital Growth Specialist on our Strategy & Growth for Agent Network team, you will play a crucial role in scaling our network and enhancing the digital footprint of Amarthalink. We are looking for a strategic thinker with a strong digital acumen to help us grow and strengthen our presence across various communities. If you are passionate about digital acquisition and data-driven growth, we encourage you to apply.

Responsibilities

• Develop a comprehensive digital acquisition strategy by deeply understanding segment behavior, business goals, user research, and competitor benchmarking
• Drive location-based acquisition initiatives by collaborating with the product, marketing, and data science teams to optimize targeting strategies and drive deep market penetration in key areas.
• Work with marketing to develop and implement robust digital marketing strategies to drive acquisition for the Amarthalink agent network. Regularly monitor and analyze the performance of digital campaigns, including paid ads, SEO, and ASO, to ensure optimal reach and engagement.
• Perform in-depth data analysis regarding agent network performance, including metrics on acquisition rates, location coverage, and agent activity.
• Utilize analytical tools to create detailed reports and visualizations that highlight trends, successes, and areas for improvement.
• Track & monitor key acquisition metrics, including installs, conversion rates, customer acquisition cost (CAC), and return on ad spend (ROAS)
• Coordinate with relevant teams to manage and allocate budgets for digital marketing initiatives effectively.
• Ensure that spending on digital channels delivers optimal ROI and contributes to the strategic growth objectives.
• Work closely with other teams within the Strategy & Growth department to align digital strategies with overall business goals.
• Prepare regular reports for the team that provide insights into the digital performance and strategic recommendations for further growth.
• Gather insight and collaborate initiatives across multiple functions (product, data, marketing, researcher)

Qualifications

• A Bachelor’s degree in Marketing, Communications, Business, or a related field (preferred).
• Over 3 years of experience in growth, with a focus on digital acquisition.
• Excellent analytical and problem-solving skills, with the ability to interpret complex data into actionable insights.
• Superior presentation and communication skills, capable of effectively conveying insights and strategies to stakeholders
• Strong background in data analytics
• Ability to work independently and manage multiple projects in a dynamic and fast-paced environment.
• Experience in the retail or telecommunications sector, particularly in managing or growing agent networks.
• Advanced skills in data visualization, data analytics tools and digital marketing analytics tools.
• Knowledgeable in digital acquisition fundamentals, trends and best practices is preferable

At Amartha, we are dedicated to creating a workplace that celebrates diversity, ensures equity, and fosters inclusion. We believe that diverse perspectives—shaped by factors such as gender, age, race, ethnicity, education, culture, and life experiences—drive innovation and growth.

We actively welcome individuals from all backgrounds to join us in building an environment where everyone feels respected, valued, and empowered. Our commitment is to provide equal opportunities and foster a sense of belonging that enables our employees to thrive and make meaningful contributions.