Digital Content Officer

Naili Group; Jakarta Utara; On-site; IDR 133,920,000 - 245,520,000; Full time

Job summary

Naili Group is seeking a digital content specialist to create, manage and optimize brand content across websites, social channels, newsletters and blogs for multiple brands in Jakarta. You will translate campaigns into daily social outputs and produce video content tailored for mobile consumption.

Ideal candidates are fluent with current social media culture, proactive in finding content opportunities, and able to collaborate across a fast-paced, multi-brand environment while delivering on-brand

Qualifications

• Proficient in creating engaging social media content and campaigns.
• Strong sense for current social media culture and trends.
• Ability to translate campaigns into daily content across channels.
• Excellent communication and collaborative skills.
• Experience supporting multiple brands in a fast-paced environment.
• Proactive in finding new content opportunities and formats.

Responsibilities

• Translate approved campaign direction into daily social content output.
• Produce daily short-form video content for TikTok, Reels, and Stories.
• Shoot, edit and publish mobile-first content using CapCut / VN / Canva.
• Develop hooks and formats based on current social trends.
• Regularly research trends, references, sounds and formats.
• Maintain a content bank for ongoing digital needs.
• Monitor UGC and online conversations for content opportunities.
• Coordinate with Brand Marketing and Creative to ensure alignment.

Skills

Social media strategy

Creative content ideation

Video editing

Trend spotting

Collaboration

Multi-brand coordination

Tools

CapCut

VN

Canva

Job description

About the Company: Naili Group, founded in 2012, began its journey in the fisheries sector. In 2021, the company expanded into the Food & Beverage (F&B) sector, quickly establishing itself as one of the leading premium restaurant providers in the Pantai Indah Kapuk (PIK) area of Jakarta. With well-known brands such as Sushi Maru, Surasang Korean Grill, and The Omakase Place. Naili Group continues to grow and expand its presence in new locations.

About the Role:

Responsible for creating, managing, and optimizing digital content to build a brand's online presence, engage target audiences, and drive traffic across various digital channels (websites, social media, email newsletters, and blogs).

Responsibilities:

• Translate approved campaign and marketing direction into daily social media content output
• Produce daily short-form video content for TikTok, Reels & Instagram Stories
• Shoot, edit and publish mobile-first content using CapCut / VN / Canva
• Develop content hooks, formats and executions based on current social media trends
• Regularly research trends, references, sounds and emerging content formats
• Maintain and organize a content bank for ongoing digital needs
• Monitor UGC, mentions and relevant online conversations for potential content opportunities
• Coordinate with Brand Marketing and Creative to ensure daily content follows the approved campaign and brand direction

Qualifications:

• Media savvy and highly aware of current social media culture
• Creative, curious and proactive in finding content opportunities
• Fast and responsive in content execution
• Good visual sense and attention to detail
• Good communication and collaboration skills
• Able to work in a fast-paced, multi-brand environment

Equal Opportunity Statement: Naili Group is committed to diversity and inclusivity in the workplace. We encourage applications from all qualified individuals regardless of race, gender, age, sexual orientation, disability, or any other characteristic protected by law.