Social Media Content Creator

Nongkitiam; Jakarta Pusat; On-site; IDR 78,120,000 - 133,920,000; Full time

Job summary

Nongkitiam is seeking a full-time Social Media Content Creator based in Jakarta to craft engaging content for Instagram, TikTok, and related platforms. This on-site role involves planning content calendars, capturing photo/video in-store, editing assets, and writing captions that reflect the brand’s Peranakan culinary heritage.

The ideal candidate will own content production end-to-end, stay on-trend with formats, and collaborate with the marketing team to drive a cohesive brand story across

Qualifications

• Proven ability to create engaging social content for Instagram and TikTok.
• Experience with planning content calendars and multi-platform publishing.
• Strong visual storytelling and food/lifestyle aesthetics.

Responsibilities

• Plan, create, and publish engaging content across Instagram, TikTok, and other relevant channels.
• Develop content calendars and shoot in-store content.
• Edit assets and write captions reflecting the brand voice.
• Track basic performance metrics and suggest improvements.
• Ensure consistent visual and narrative storytelling with the brand identity.

Skills

Photography

Videography

Video editing

Content planning

Storytelling

TikTok/Reels content

Bahasa Indonesia fluency

English proficiency

Education

Diploma or bachelor’s degree in Communications, Media, Marketing, Design, or related field

Tools

Adobe Premiere Pro

Canva

Final Cut Pro

Job description

Company Description Nongkitiam is a modern food and beverage brand that reimagines the classic Kopitiam experience through Singaporean and Malaysian Peranakan culinary heritage. The brand offers authentic comfort food in a warm, welcoming environment that caters to casual hangouts, work-from-cafe needs, and family-friendly dining. With a 100% no pork, no lard concept.

Role Description The Social Media Content Creator is a full-time, on-site role based in Jakarta. This role is responsible for planning, creating, and publishing engaging content across platforms such as Instagram, TikTok, and other relevant channels to strengthen Nongkitiam’s brand presence. Day-to-day tasks include developing content calendars, capturing photo and video content in-store, editing and optimizing assets, and writing captions that reflect the brand’s voice and values.

This role also involves tracking basic performance metrics, suggesting content improvements, and ensuring consistent visual and narrative storytelling aligned with the brand’s identity.

Qualifications

• Strong skills in social media content creation, including photography, videography, and video editing.
• Create short-form content for TikTok, Reels, and other social platforms.
• Handle content production from scripting, shooting to editing.
• Execute campaign ideas into engaging content
• Explore formats such as POVs, skits, trends, food content, interviews, and activation coverage.
• Collaborate closely with the Social Media Specialist and other creative teams.
• Stay updated with trends, sounds, editing styles, and creator formats.
• Attention to detail and a strong sense of visual aesthetics for food and lifestyle content.
• Comfort working on-site in a fast-paced F&B environment, including during peak dining hours.
• Collaborative mindset and ability to work closely with marketing, operations, and franchise partners.
• Prior experience in F&B, lifestyle, or retail content creation is an advantage.
• Fluency in Bahasa Indonesia and working proficiency in English is beneficial.
• Diploma or bachelor’s degree in Communications, Media, Marketing, Design, or a related field preferred, or equivalent practical experience.