Digital Advertising Strategist

Pt Hapihome Peduli Lingkungan; Jawa Barat; Remote; IDR 133,920,000 - 256,680,000; Full time

Benefits offered by this job

Competitive salary

Health insurance

Remote work opportunities

Training & development

Collaborative team environment

Job summary

Palo Alto Networks is seeking a Digital Advertising Specialist to manage and optimize paid media campaigns remotely. You will drive traffic, generate leads, and improve conversion rates through strategic execution across Google Ads, social media, and display networks.

The role requires hands-on experience with major platforms, strong analytic skills, and the ability to work independently in a remote setting.

Qualifications

• Proven experience planning and optimizing paid advertising campaigns across Google Ads, social platforms, and display networks.
• Strong knowledge of SEM, PPC and related paid media strategies.
• Proficiency with analytics tools (e.g., Google Analytics) to track, report and improve performance.

Responsibilities

• Plan, execute and optimize paid advertising campaigns across Google Ads, Facebook Ads, Instagram Ads, LinkedIn Ads, and other platforms.
• Conduct keyword research and audience segmentation to reach relevant customers.
• Create compelling ad copy and visuals in collaboration with design teams.
• Monitor performance daily, adjust bids and budgets to maximize ROI and meet KPIs.
• Analyze data to identify trends and opportunities; generate regular reports.
• Stay updated with latest trends and platform changes to improve campaigns.

Skills

Google Ads

Facebook Ads Manager

LinkedIn Campaign Manager

SEM

PPC

Google Analytics

Tools

Google Ads

Facebook Ads Manager

LinkedIn Campaign Manager

Job description

Our client is looking for a results-driven Digital Advertising Specialist to manage and optimize their paid media campaigns remotely. This role is instrumental in driving traffic, generating leads, and achieving conversion goals through strategic execution of online advertising initiatives. You will be responsible for managing campaigns across various platforms such as Google Ads, social media advertising, and display networks, ensuring maximum ROI. The ideal candidate is proficient in campaign setup, bid management, audience targeting, and performance analysis, with a proven track record of success in a remote setting.

About the Role

Our client is looking for a results-driven Digital Advertising Specialist to manage and optimize their paid media campaigns remotely. This role is instrumental in driving traffic, generating leads, and achieving conversion goals through strategic execution of online advertising initiatives. You will be responsible for managing campaigns across various platforms such as Google Ads, social media advertising, and display networks, ensuring maximum ROI. The ideal candidate is proficient in campaign setup, bid management, audience targeting, and performance analysis, with a proven track record of success in a remote setting.

Key Responsibilities

• Plan, execute, and optimize paid advertising campaigns across Google Ads, Facebook Ads, Instagram Ads, LinkedIn Ads, and other relevant platforms.
• Conduct thorough keyword research and audience segmentation to target the most relevant customer groups.
• Develop compelling ad copy and creative assets in collaboration with the design team.
• Monitor campaign performance daily, managing bids and budgets to achieve maximum ROI and meet KPIs.
• Analyze campaign data to identify trends, insights, and opportunities for improvement, providing regular reports.
• Stay up-to-date with the latest trends and best practices in digital advertising and platform updates.

Requirements

• Proven experience as a Digital Advertising Specialist or Paid Search Specialist.
• Hands-on experience with major advertising platforms like Google Ads, Facebook Ads Manager, and LinkedIn Campaign Manager.
• Strong understanding of SEM, PPC, and other paid media strategies.
• Proficiency in using analytics tools (e.g., "Google Analytics") to track and report on campaign performance.
• Excellent analytical and problem-solving skills, with a data-driven approach to campaign management.
• Ability to work independently, manage multiple campaigns, and deliver results in a remote environment.

Benefits

• Competitive salary and performance-based bonuses.
• Comprehensive health, dental, and vision insurance.
• Flexible remote work opportunities.
• Access to training and development programs for continuous learning in digital advertising.
• A dynamic and collaborative team environment, fostering innovation and professional growth.

Our Mission

At Palo Alto Networks®, we’re united by a shared mission-to protect our digital way of life. We thrive at the intersection of innovation and impact, solving real-world problems with cutting-edge technology and bold thinking. Here, everyone has a voice, and every idea counts. If you’re ready to do the most meaningful work of your career alongside people who are just as passionate as you are, you’re in the right place.

Who We Are

In order to be the cybersecurity partner of choice, we must trailblaze the path and shape the future of our industry. This is something our employees work at each day and is defined by our values: Disruption, Collaboration, Execution, Integrity, and Inclusion. We weave AI into the fabric of everything we do and use it to augment the impact every individual can have. If you are passionate about solving real-world problems and ideating beside the best and the brightest, we invite you to join us!

We believe collaboration thrives in person. That’s why most of our teams work from the office full time, with flexibility when it’s needed. This model supports real-time problem-solving, stronger relationships, and the kind of precision that drives great outcomes.