CRM Campaign Engineer: Email, SMS & Personalization

Merkle; Jakarta Pusat; On-site; IDR 133,920,000 - 245,520,000; Full time

Job summary

Merkle, based in Jakarta, seeks a CRM Campaign Specialist with 3+ years in CRM operations, marketing automation, or email development. You will lead the creation and deployment of dynamic HTML emails, SMS, and push campaigns with robust testing and optimization.

You will build personalized content, manage assets, QA across devices, troubleshoot issues, and collaborate with cross-functional teams to drive campaigns and document best practices.

Qualifications

• 3+ years of experience in CRM operations, marketing automation, or email development.
• Proficiency in HTML email coding and responsive design.
• Experience with CRM/marketing automation platforms (Salesforce Marketing Cloud, Braze, Adobe Campaign, Oracle Responsys, Iterable).

Responsibilities

• Build and deploy HTML email, SMS, and mobile push campaigns.
• Develop dynamic content, personalization, segmentation, and conditional logic.
• Manage campaign assets and templates.
• Perform QA across devices and platforms.
• Troubleshoot technical issues.
• Collaborate with cross-functional teams.
• Contribute to documentation and best practices.

Skills

Responsive HTML email coding

CRM/marketing automation platforms

Troubleshooting

Detail orientation

Effective communication

Tools

Salesforce Marketing Cloud

Braze

Adobe Campaign

Oracle Responsys

Iterable

Job description

Merkle, based in Jakarta, seeks a CRM Campaign Specialist with 3+ years in CRM operations, marketing automation, or email development. You will lead the creation and deployment of dynamic HTML emails, SMS, and push campaigns with robust testing and optimization.

You will build personalized content, manage assets, QA across devices, troubleshoot issues, and collaborate with cross-functional teams to drive campaigns and document best practices.