CRM Campaign Architect

Merkle Schweiz; Jakarta Pusat; On-site; IDR 167,400,000 - 334,800,000; Full time

Job summary

Merkle is seeking a CRM Campaign Specialist who enjoys solving technical challenges as much as delivering exceptional customer experiences. You’ll transform creative concepts into dynamic, personalized CRM campaigns, working at the intersection of marketing, technology, and data.

If you’re the kind of person who notices broken logic before anyone else, you’ll fit in—you’ll help build high‑quality campaigns across HTML email, SMS, and mobile push.

Qualifications

• Minimum 3 years in CRM operations or marketing automation.
• Proficient in responsive HTML email coding.
• Experience with CRM platforms and dynamic content.
• Detail-oriented with deadline discipline.

Responsibilities

• Build and deploy HTML email, SMS, and push campaigns across CRM platforms.
• Develop dynamic content, personalization, and segmentation.
• Manage campaign assets and templates within marketing automation.
• Troubleshoot issues and maintain delivery reliability.
• Collaborate with Strategy, Creative, Data, and Client teams.
• Document SOPs and best practices to improve quality and efficiency.
• Explore platform capabilities and automation opportunities.

Skills

CRM operations

Marketing automation

Email development

Campaign execution

HTML email coding

Troubleshooting

Content personalization

Platform familiarity

Collaborative communication

Tools

Salesforce Marketing Cloud

Braze

Adobe Campaign

Oracle Responsys

Iterable

Job description

Merkle is seeking a CRM Campaign Specialist who enjoys solving technical challenges as much as delivering exceptional customer experiences. You’ll transform creative concepts into dynamic, personalized CRM campaigns, working at the intersection of marketing, technology, and data.

If you’re the kind of person who notices broken logic before anyone else, you’ll fit in—you’ll help build high‑quality campaigns across HTML email, SMS, and mobile push.