Creative Strategist (F&B)

PT Makanan Minuman Pusat; Provinsi Bali; On-site; IDR 78,120,000 - 133,920,000; Full time

Job summary

PT Makanan Minuman Pusat is seeking a Campaign Creative Lead to develop monthly campaign ideas aligned with brand objectives and trends. You will transform ideas into clear concepts, themes, and execution plans, and lead campaigns from concept to launch.

The role requires strong creative thinking, experience in marketing campaigns, and the ability to coordinate with internal teams and external partners to deliver on-brand campaigns on time.

Qualifications

• 2-4 years of experience in Creative, Creative Planning, Campaign, Marketing, or related roles.
• Experience in F&B, hospitality, lifestyle is preferred.
• Strong creative thinking and ability to develop fresh and relevant campaign ideas.
• Good understanding of branding, social media, and marketing campaigns.
• Strong project management and coordination skills.
• Able to turn ideas into clear and executable plans.
• Able to work with internal teams, agencies, and external partners.
• Highly organized and comfortable managing multiple projects and deadlines.
• Proactive, detail-oriented, and able to work in a fast-paced environment.

Responsibilities

• Develop monthly campaign ideas and creative concepts based on brand objectives, trends, and business needs.
• Turn campaign ideas into clear creative concepts, themes, and execution plans.
• Lead the execution of campaigns from concept to launch.
• Prepare and coordinate all creative assets needed for each campaign, including social media, digital, in-store, events, and promotional materials.
• Work closely with the Marketing, Design, Social Media, Agency, and Operations Teams to ensure smooth campaign execution.
• Coordinate with external agencies, vendors, KOLs, photographers, and other creative partners when needed.
• Create campaign briefs and provide clear creative direction to the team.
• Ensure all campaign executions are on-brand, relevant, and delivered on time.
• Monitor ongoing campaigns and make improvements when needed.
• Stay updated with F&B, lifestyle, social media, and cultural trends to create fresh and relevant campaigns.

Skills

Creative thinking

Campaign planning

Project coordination

Job description

Develop monthly campaign ideas and creative concepts based on brand objectives, trends, and business needs. Turn campaign ideas into clear creative concepts, themes, and execution plans, and lead the execution of campaigns from concept to launch.

Job Description

Develop monthly campaign ideas and creative concepts based on brand objectives, trends, and business needs

Turn campaign ideas into clear creative concepts, themes, and execution plans

Lead the execution of campaigns from concept to launch

Prepare and coordinate all creative assets needed for each campaign, including social media, digital, in-store, events, and promotional materials

Work closely with the Marketing, Design, Social Media, Agency, and Operations Teams to ensure smooth campaign execution

Coordinate with external agencies, vendors, KOLs, photographers, and other creative partners when needed

Create campaign briefs and provide clear creative direction to the team

Ensure all campaign executions are on-brand, relevant, and delivered on time

Monitor ongoing campaigns and make improvements when needed

Stay updated with F&B, lifestyle, social media, and cultural trends to create fresh and relevant campaigns

Job Requirements

2-4 years of experience in Creative, Creative Planning, Campaign, Marketing, or related roles

Experience in F&B, hospitality, lifestyle is preferred

Strong creative thinking and ability to develop fresh and relevant campaign ideas

Good understanding of branding, social media, and marketing campaigns

Strong project management and coordination skills

Able to turn ideas into clear and executable plans

Able to work with internal teams, agencies, and external partners

Highly organized and comfortable managing multiple projects and deadlines

Proactive, detail-oriented, and able to work in a fast-paced environment