Creative Strategist

Grafis Masa Kini; Jakarta Pusat; On-site; IDR 180,000,000 - 320,000,000; Full time

Job summary

Cheil Indonesia is seeking a Creative Strategist to translate product marketing goals, key selling points, and consumer insights into strategic creative directions for AI-driven campaigns. You will develop structured briefs, prompt frameworks, and campaign angles for short-form video (Reels, TikTok, Shorts) and visual concepts that highlight smartphone features and lifestyle use cases.

You will monitor social media trends, viral formats, and cultural moments to identify opportunities for timely

Qualifications

• 3–5 years of experience in creative strategy, digital planning, or social content strategy.
• Proven track record of concepts for short-form video and digital campaigns.
• Direct or strong hands-on experience using AI tools for ideation, briefing, or content creation.

Responsibilities

• Translate marketing goals and consumer insights into strategic creative directions.
• Develop structured creative briefs and prompt frameworks for AI-driven campaigns.
• Ideate campaign angles and short-form video storyboards for Reels, TikTok, and Shorts.
• Review AI outputs for visual quality, brand alignment, and ethical use before publication.
• Monitor trends and cultural moments to sharpen messaging and creative recommendations.
• Collaborate with digital strategists, media, production, and AI specialists to ensure feasible execution.

Skills

Creative strategy

Digital planning

Social content strategy

Campaign ideation

AI-driven content

Tools

ChatGPT

Claude

Midjourney

Runway

Job description

Description

Cheil Indonesia is looking for a Creative Strategist to translate product marketing goals, key selling points, and consumer insights into strategic creative directions for AI-driven campaigns. In this role, you will develop structured creative briefs and prompt frameworks, ideate campaign angles, short-form video storyboards for Reels, TikTok, and Shorts, and key visual concepts that showcase smartphone features and lifestyle use cases. You will monitor social media trends, viral formats, and cultural moments to identify opportunities for timely and relevant AI-generated content, while leveraging audience behavior and digital data to refine messaging and strengthen creative recommendations. Working closely with digital strategists, media, production teams, and AI Creative Specialists, you will ensure ideas are strategically aligned, feasible, and effectively executed. You will also analyze campaign performance metrics, including hook rates, click-through rates, and engagement, to continuously optimize creative direction, while reviewing AI-generated outputs for visual quality, product accuracy, brand alignment, and ethical AI compliance before publication.

Qualification

• 3-5 years of experience in creative strategy, digital planning, or social content strategy (brand-side or agency).
• Proven track record of developing concepts for short-form video and digital-first campaigns.
• Direct experience or strong hands-on familiarity using AI tools (e.g., ChatGPT, Claude, Midjourney, Runway) for ideation, briefing, or content creation is preferable
• Background in consumer electronics, smartphones, or fast-paced lifestyle tech is a strong plus.

Welcome to Cheil Indonesia. It is an environment that calls for unique communication solutions; a challenge even for the best global brands. With our multi-cultural heritage, propelled by The Tuhon (투혼) spirit of never giving up, we are able to navigate this dynamic landscape and implement creative solutions that deliver valuable results. As we move forward to meet new challenges, our mission is constant. To realise our vision of “Ideas That Move”, to continually impact the change we want to see in the world.