AI-Driven Creative Strategist for Short-Form Campaigns

Grafis Masa Kini

Jakarta Pusat

On-site

IDR 180,000,000 - 320,000,000

Full time

4 days ago

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Job summary

Cheil Indonesia is seeking a Creative Strategist to translate product marketing goals, key selling points, and consumer insights into strategic creative directions for AI-driven campaigns. You will develop structured briefs, prompt frameworks, and campaign angles for short-form video (Reels, TikTok, Shorts) and visual concepts that highlight smartphone features and lifestyle use cases.

You will monitor social media trends, viral formats, and cultural moments to identify opportunities for timely

Qualifications

3–5 years of experience in creative strategy, digital planning, or social content strategy.
Proven track record of concepts for short-form video and digital campaigns.
Direct or strong hands-on experience using AI tools for ideation, briefing, or content creation.

Responsibilities

Translate marketing goals and consumer insights into strategic creative directions.
Develop structured creative briefs and prompt frameworks for AI-driven campaigns.
Ideate campaign angles and short-form video storyboards for Reels, TikTok, and Shorts.
Review AI outputs for visual quality, brand alignment, and ethical use before publication.
Monitor trends and cultural moments to sharpen messaging and creative recommendations.
Collaborate with digital strategists, media, production, and AI specialists to ensure feasible execution.