Creative & Digital Marketing Specialist

Alamii Food; Jakarta Barat; On-site; IDR 223,200,000 - 357,120,000; Full time

Job summary

Alamii Food is seeking a Creative & Digital Marketing Specialist to lead visual direction, campaign execution, and influencer strategy. You will own the creative process end-to-end from concept to production and build a high-impact KOL and HCP network to strengthen brand credibility and drive performance.

The role requires a strong portfolio, 5–7 years in FMCG marketing, and leadership skills. Join a fast-growing Indonesian brand expanding into 20,000+ stores nationwide.

Qualifications

• Bachelor's degree in Marketing, Communications, or related field.
• 5–7 years of experience in creative and digital marketing, preferably in FMCG or consumer goods.
• Strong portfolio in creative concepting, campaign development, and content production (photo and video).
• Proven track record in KOL/HCP sourcing, negotiation, and performance evaluation.
• Familiar with social media analytics tools and campaign performance reporting.
• Experience utilizing AI tools for creative production and ideation is a strong plus.

Responsibilities

• Lead creative campaign management from concept to production.
• Translate briefs into strong concepts and visual executions.
• Develop moodboards, storyboards, and visual guidelines.
• Oversee photoshoots and videoshoots from pre-production to post-production.
• Evaluate post-campaign performance and adjust strategies.
• Collaborate with performance marketing to scale high-performing assets.
• Develop KOL and HCP strategy including contracts and evaluations.
• Mentor junior KOL team members.

Skills

Creative concepting

Campaign development

Content production

KOL/HCP sourcing

Analytics & reporting

AI tools for ideation

Leadership & mentoring

Education

Bachelor's degree in Marketing, Communications, or related field

Tools

AI tools

Job description

About Alamii Food

Alamii Food is a fast growing FMCG startup on a mission to make healthy snacking a habit for the next generation. We create modern kids' snacks that are genuinely nutritious and genuinely delicious because we believe children deserve both.

Founded by a husband and wife team, Alamii is built on the belief that a healthier generation starts at home. We're growing fast, and we're looking for the right people to grow with us.

Job Summary

Alamii Food is looking for a Creative & Digital Marketing Specialist to lead our visual direction, campaign execution, and influencer strategy. You'll own the creative process end-to-end from concept to production while building a high impact KOL and HCP network that strengthens Alamii's brand credibility and drives campaign performance.

What You'll Do

Creative Campaign Management

Lead brainstorming and ideation sessions to develop innovative concepts for campaigns, advertisements, and marketing initiatives

Translate marketing briefs into strong creative concepts and compelling visual executions

Develop storytelling moodboards, storyboards, key visuals, and creative guidelines

Oversee full production process photoshoots and videoshoots from pre production (casting, location, props) through shoot day and post production (editing, revisions)

Conduct post campaign performance evaluations across platforms against OKR/KPI targets and identify data anomalies for corrective action

Work closely with the performance marketing team to translate ads data into creative strategy scaling high-performing assets and revamping fatigued creatives to sustain campaign effectiveness

Develop and implement a comprehensive KOL and HCP strategy for product launches and brand campaigns including contract negotiation, deliverables, and performance evaluation

Mentor and develop the Junior KOL Executive through hands‑on guidance in sourcing, negotiation, briefing, and performance reporting

Cross-Functional Coordination

Collaborate closely with Social Media, Event, Design, and Partnership teams on marketing initiatives

Work with the Legal team on KOL and influencer SOW agreements and coordinate with Finance for timely payment processing

Support Sales and Event teams on KOL and influencer store visits for promotions, new launches, and events

Crisis Response & Reputation Management

Monitor digital conversations around products during crisis situations across social media platforms

Assess the need for KOL advocacy or creator activation as part of crisis mitigation strategy

What We're Looking For

Bachelor's degree in Marketing, Communications, or a related field

5–7 years of experience in creative and digital marketing, preferably in FMCG or consumer goods

Strong portfolio in creative concepting, campaign development, and content production (photo and video)

Proven track record in KOL/HCP sourcing, negotiation, and performance evaluation

Familiar with social media analytics tools and campaign performance reporting

Experience utilizing AI tools for creative production and ideation is a strong plus

Strong leadership and stakeholder management skills; experience mentoring junior team members is a plus

Able to work cross functionally and manage multiple projects under tight timelines

Alamii Food is one of Indonesia's fastest-growing baby and kids' food brands. Since our launch in 2021, we've reached millions of customers nationwide, with a presence in over 20,000 stores-including minimarkets like Alfamart, Indomaret, supermarkets, etc.

Founded by parents who believe that a holistic lifestyle takes root in the early years of childhood, Alamii is on a mission to nurture generations of healthy families through good ingredients and innovations. We create products we're proud to share - delicious, nutritious, and affordable.

If you share our passion to contribute to a healthier Indonesia, we'd love to hear from you. Join us on our mission to build a healthy living!

Alamii Food is one of Indonesia's fastest-growing baby and kids' food brands. Since our launch in 2021, we've reached millions of customers nationwide, with a presence in over 20,000 stores-including minimarkets like Alfamart, Indomaret, supermarkets, etc.

Founded by parents who believe that a holistic lifestyle takes root in the early years of childhood, Alamii is on a mission to nurture generations of healthy families through good ingredients and innovations. We create products we're proud to share - delicious, nutritious, and affordable.

If you share our passion to contribute to a healthier Indonesia, we'd love to hear from you. Join us on our mission to build a healthy living!