Creative & Digital Marketing Strategist

Alamii Food; Jakarta Barat; On-site; IDR 223,200,000 - 357,120,000; Full time

Job summary

Alamii Food is seeking a Creative & Digital Marketing Specialist to lead visual direction, campaign execution, and influencer strategy. You will own the creative process end-to-end from concept to production and build a high-impact KOL and HCP network to strengthen brand credibility and drive performance.

The role requires a strong portfolio, 5–7 years in FMCG marketing, and leadership skills. Join a fast-growing Indonesian brand expanding into 20,000+ stores nationwide.

Qualifications

• Bachelor's degree in Marketing, Communications, or related field.
• 5–7 years of experience in creative and digital marketing, preferably in FMCG or consumer goods.
• Strong portfolio in creative concepting, campaign development, and content production (photo and video).
• Proven track record in KOL/HCP sourcing, negotiation, and performance evaluation.
• Familiar with social media analytics tools and campaign performance reporting.
• Experience utilizing AI tools for creative production and ideation is a strong plus.

Responsibilities

• Lead creative campaign management from concept to production.
• Translate briefs into strong concepts and visual executions.
• Develop moodboards, storyboards, and visual guidelines.
• Oversee photoshoots and videoshoots from pre-production to post-production.
• Evaluate post-campaign performance and adjust strategies.
• Collaborate with performance marketing to scale high-performing assets.
• Develop KOL and HCP strategy including contracts and evaluations.
• Mentor junior KOL team members.

Skills

Creative concepting

Campaign development

Content production

KOL/HCP sourcing

Analytics & reporting

AI tools for ideation

Leadership & mentoring

Education

Bachelor's degree in Marketing, Communications, or related field

Tools

AI tools

Job description

Alamii Food is seeking a Creative & Digital Marketing Specialist to lead visual direction, campaign execution, and influencer strategy. You will own the creative process end-to-end from concept to production and build a high-impact KOL and HCP network to strengthen brand credibility and drive performance.

The role requires a strong portfolio, 5–7 years in FMCG marketing, and leadership skills. Join a fast-growing Indonesian brand expanding into 20,000+ stores nationwide.