Content Strategist

Allure Industries; Jakarta Utara; On-site; IDR 180,000,000 - 360,000,000; Full time

Job summary

Allure Industries in Indonesia is seeking a Content Strategist to lead organic short-form content across TikTok and Instagram Reels. You will architect cross-brand narrative frameworks and translate trending culture into brand-right executions from our Kelapa Gading office.

In this role you will leverage AI workflows to scale ideation, production, and performance optimization, manage multi-brand content calendars, and collaborate with designers, videographers, and influencers to drive brand

Qualifications

• 2–4+ years of proven experience as a Content Strategist or related role.
• Experience in FMCG or F&B industries in a fast-paced environment.
• Advanced proficiency in AI/LLM tools with prompt engineering skills.

Responsibilities

• Define content pillars and high-converting themes for short-form video across brands.
• Analyze viral trends and adapt them to brand identities without loss of authenticity.
• Draft briefs and lead cross-team execution with designers, videographers, and influencers.
• Track organic performance metrics and derive actionable insights for optimization.
• Integrate AI workflows to accelerate ideation, copywriting, and analysis.
• Oversee end-to-end content calendar and multi-brand strategy execution.

Skills

Content Strategy

Social Media Strategy

AI Prompt Engineering

Short-form video

Cross-brand management

Tools

ChatGPT

Claude

Gemini

Job description

Allure Industries is a leading innovator in aluminum doors, windows, partitions, and architectural systems in Indonesia. As we continue to innovate and expand our market presence across both online platforms and offline touchpoints, digital marketing plays a pivotal role in driving brand awareness, lead generation, and business growth.

We are seeking a fast-paced, highly strategic Content Strategist to lead our organic short-form content strategy across TikTok and Instagram Reels. Placed at our Kelapa Gading office, this role will architect cross-brand narrative frameworks, translate trending culture into brand-right executions, and leverage advanced AI workflows to scale ideation, production, and performance optimization.

Responsibilities

• Strategic Content Architecture: Define content pillars, overarching creative themes, and high-converting platform hooks for short-form video (TikTok and Instagram Reels) across multiple brands.
• Trend Contextualization & Adaptation: Rapidly analyze viral social trends and strategically adapt them to align seamlessly with each brand's identity without sacrificing authenticity.
• Creative Alignment & Execution: Draft sharp creative briefs and lead cross-team execution by collaborating with designers, videographers, and influencers/KOLs under tight deadlines.
• Data-Driven Optimization: Track organic content performance metrics across platforms to extract actionable tactical insights and continuously refine ongoing content strategies.
• Advanced AI Workflow Integration: Utilize AI/LLM tools (ChatGPT, Claude, Gemini, etc.) through effective prompt engineering to supercharge research, content ideation, copywriting, and performance analysis.
• Multi-Brand Content Operations: Oversee and manage the end-to-end content calendar and strategy execution for multiple brands simultaneously with precision and timeliness.

Qualifications

• 2-4+ years of proven experience as a Content Strategist, Social Media Strategist, or Digital Content Manager.
• Strong background in the FMCG or F&B industry, accustomed to a fast-paced, highly dynamic, and adaptable environment.
• Advanced proficiency in AI/LLM tools (ChatGPT, Claude, Gemini, etc.) with strong prompt engineering skills to streamline content workflows.
• In-depth mastery of short-form video formats, social media culture, algorithm shifts, hooks, and modern digital storytelling.
• Demonstrated track record of managing multi-brand content strategies simultaneously while maintaining sharp attention to detail.
• Excellent cross-team communication and collaboration skills within a growing creative team structure.
• Willing to be placed in Kelapa Gading, Jakarta Utara.