Content & Social Media Specialist

PT Diri Artha Sehat; Jakarta Utara; On-site; IDR 120,000,000 - 180,000,000; Full time

Job summary

PT Diri Artha Sehat is seeking a creative Social Media Manager to develop and manage engaging content across Instagram and Threads. You will publish organic posts, Reels, and paid ad creatives aligned with monthly targets, and supervise daily Threads content for Diri Shape, Diri Care, and Diri Clinic.

Ideal candidates have a Bachelor's degree in Marketing or Communications and at least two years' experience in beauty, health, or wellness social media, with strong Canva/CapCut skills and a keen

Qualifications

• Bachelor's degree in Marketing, Communications, or a related field.
• 2 years of hands-on experience managing social media in beauty, health, or wellness industries.
• Strong understanding of Instagram, TikTok, Threads, and social media algorithms.
• Experience creating engaging content and improving engagement.
• Proficient with Canva, CapCut, and Google Workspace.

Responsibilities

• Develop and manage engaging social media content across Instagram and Threads.
• Publish Instagram content including posts, Reels, and paid ad creatives.
• Monitor accounts, respond to comments and DMs during working hours.
• Stay updated on trends and content formats to boost reach and engagement.
• Analyze performance metrics and report on social media results.
• Support marketing campaigns and contribute to brand visibility.

Skills

Social media management

Content creation

Trend analysis

Communication skills

Independent work

Education

Bachelor's degree in Marketing or Communications

Tools

Canva

CapCut

Google Workspace

Job description

Develop and manage engaging social media content that aligns with the brand identity, especially for Instagram and Threads.

Create and publish Instagram content, including organic posts, Reels, and paid ad creatives based on monthly targets.

Manage daily Threads content for Diri Shape, Diri Care, and Diri Clinic, including original posts and trend-based engagement.

Monitor social media accounts and respond to comments and DMs during working hours.

Stay updated on social media trends, viral topics, content formats, and trending conversations.

Develop creative content ideas, hooks, and trendjacking content to increase reach and engagement.

Monitor, analyze, and report social media performance and engagement metrics.

Support product marketing campaigns and contribute ideas to improve brand visibility and social media growth.

Job Requirements

• Bachelor's degree in Marketing, Communications, or a related field.
• 2 years of hands-on experience managing social media, preferably in beauty, health, wellness, or aesthetic industries.
• Strong understanding of Instagram, Tiktok, Threads, and social media trends and algorithms.
• Experienced in creating engaging content, developing content hooks, and improving engagement.
• Comfortable using Canva, CapCut, and Google Workspace (Docs, Sheets, Slides).
• Creative, proactive, detail-oriented, and able to identify and adapt to trending content quickly.
• Able to work independently and manage multiple social media accounts and content schedules.
• Strong communication skills and comfortable engaging with online communities.

Diri Care is an up-and-coming Consumer Healthtech company started by ex-unicorns and graduates of top global institutions such as Harvard, Boston Consulting Group, etc. Our mission is to bring products and services that help everyday people care for their most important assets: their health & wellbeing. Empowering confidence of every Indonesian is at the heart of what we do. We are backed by highly reputable global investors, and currently looking for talented individuals to join the founding team to help revolutionize consumer health space in Indonesia