Content Marketing Specialist

Placidway-1; Bula; On-site; IDR 120,000,000 - 240,000,000; Full time

Job summary

PlacidWay is seeking an AI Content Marketing Specialist to craft SEO-focused content, optimize blogs, landing pages, and guides, and manage AI-assisted workflows. You will conduct keyword research, analyze competitors, and ensure content quality, accuracy, and brand consistency using tools like AI ChatGPT, Google Analytics, and SEO platforms.

Collaborate with cross-functional teams to align content with healthcare and technology topics, track performance, and improve organic visibility and user

Qualifications

• 2+ years of experience in content marketing, SEO, digital marketing, or related fields.
• Strong writing, editing, and research skills.
• Experience using AI tools for content creation and marketing.
• Understanding of SEO, keyword research, and search intent.
• Ability to create engaging, accurate, and user-focused content.
• Familiarity with analytics and SEO tools.

Responsibilities

• Create and optimize website content, blogs, landing pages, guides, FAQs, and marketing materials using AI-assisted workflows.
• Use AI tools such as ChatGPT, Gemini, Claude, and other platforms for research, content planning, optimization, and automation.
• Conduct keyword research, competitor analysis, and content audits to improve organic performance.
• Optimize content for search engines, AI search platforms, and user intent.
• Ensure content follows SEO best practices, including keyword optimization, internal linking, metadata, and content structure.
• Review and improve AI-generated content for accuracy, quality, readability, and brand consistency.
• Track content performance using tools like Google Search Console, Google Analytics, and SEO platforms.

Skills

Content marketing

SEO

AI content creation tools

Keyword research

Editing

Analytics

Tools

Google Analytics

Google Search Console

SEO platforms

CMS/HTML basics

Job description

About PlacidWay

PlacidWay is a global medical tourism marketplace connecting patients with trusted hospitals, clinics, and healthcare providers across more than 60 countries. We help patients make informed healthcare decisions by providing reliable medical information, treatment options, provider comparisons, and personalized healthcare guidance.

We are seeking an AI Content Marketing Specialist who combines content creation, SEO expertise, and AI tools to develop high-quality, search-optimized content. The ideal candidate understands modern search behavior, AI-driven content workflows, and how to create valuable content that improves visibility, engagement, and brand authority.

Key Responsibilities

• Create and optimize website content, blogs, landing pages, guides, FAQs, and marketing materials using AI-assisted workflows.

• Use AI tools such as ChatGPT, Gemini, Claude, and other platforms for research, content planning, optimization, and automation.

• Conduct keyword research, competitor analysis, and content audits to improve organic performance.

• Optimize content for search engines, AI search platforms, and user intent.

• Ensure content follows SEO best practices, including keyword optimization, internal linking, metadata, and content structure.

• Review and improve AI-generated content for accuracy, quality, readability, and brand consistency.

• Track content performance using tools like Google Search Console, Google Analytics, and SEO platforms.

Required Skills & Qualifications

• 2+ years of experience in content marketing, SEO, digital marketing, or related fields.

• Strong writing, editing, and research skills.

• Experience using AI tools for content creation and marketing.

• Understanding of SEO, keyword research, and search intent.

• Ability to create engaging, accurate, and user-focused content.

• Familiarity with analytics and SEO tools.

Preferred Skills

• Experience with AI content optimization and prompt engineering.

• Knowledge of E-E-A-T principles and AI search optimization.

• Basic HTML/CMS knowledge.

• Experience with healthcare, technology, or other expertise-driven industries is a plus.

Key Performance Areas

• Growth in organic traffic and keyword rankings.

• Improved content quality and search visibility.

• Efficient AI-powered content workflows.

• Increased user engagement and website authority.