AI Marketing Specialist

come2Indonesia.com; Indonesia; Hybrid; IDR 167,400,000 - 312,480,000; Full time

Job summary

come2Indonesia.com is seeking a digital marketing specialist to leverage AI tools for creating blogs, social content, and travel guides. You will build automated workflows across email, social channels, and global booking systems, and optimise campaigns based on audience insights and performance data.

You will run and refine Google Ads and Meta Ads, analyse traveller behaviour, and translate data into actionable strategies.

Qualifications

• 2+ years in digital marketing or growth hacking.
• Experience with AI tools such as ChatGPT, Midjourney, Claude.
• Proven ability to analyse data and translate insights into marketing strategies.
• Excellent proficiency in Google Ads and Meta Ads.
• Understanding of digital marketing, automation, content, and performance marketing.

Responsibilities

• Use generative AI to create and optimise blogs, social content, and travel guides.
• Build, test, and manage automated marketing workflows across email, social, and booking channels.
• Analyse audiences and manage paid campaigns across channels.
• Analyse traveller behaviour and booking trends to optimise ad spend.
• Design prompts for SEO and digital advertising strategies.
• Track, analyse, and report key marketing metrics.
• Continuously optimise campaigns to improve conversion rates and ROI.
• Explore and implement new AI tools and workflows to improve marketing performance.

Skills

Advanced AI tools

Google Ads

Meta Ads

Data analysis

Marketing automation

Tools

ChatGPT

Midjourney

Claude

Job description

Use generative AI tools to create and optimise high-quality blogs, social media content, and travel guides.

Build, test, and manage automated marketing workflows across email, social media, and global booking channels.

Analyse audiences and manage paid advertising campaigns across different channels.

Analyse traveller behaviour and booking trends to optimise advertising spend.

Design and refine effective prompts for SEO and digital advertising strategies.

Track, analyse, and report key marketing metrics.

Continuously optimise campaigns to improve conversion rates and ROI.

Explore and implement new AI tools and workflows that can improve marketing performance.

Qualifications:

Minimum 2 years of experience in digital marketing or growth hacking, preferably in the tourism or hospitality sector.

Proven experience with advanced AI tools such as ChatGPT, Midjourney, Claude, and marketing automation platforms.

Strong ability to analyse data and translate insights into actionable marketing strategies.

Excellent proficiency in Google Ads and Meta Ads.

Strong understanding of digital marketing, automation, content, and performance marketing.

Self-motivated and proactive, with a strong interest in emerging AI technologies.

Strong written and verbal communication skills in English.