Content Strategist

Intrepid Asia; Jakarta Pusat; On-site; IDR 133,920,000 - 200,880,000; Full time

Benefits offered by this job

Exposure to leading international 브랜드

Job summary

Intrepid Asia is seeking a creative Content Strategist to shape brand storytelling and develop engaging scripts for short-form video across TikTok, Reels and YouTube Shorts. You will spot trends, write hooks and storyboards, and translate ideas into performance-driven content for eCommerce campaigns.

The role requires a passion for pop culture and digital storytelling, plus strong Excel-based data analysis. Join a fast-growing team working with international brands in SEA.

Qualifications

• Bachelor's degree in Marketing, Communications, Journalism, or related field.
• At least 1 year of copywriting experience (internships included).
• Excellent written and verbal communication skills.
• Strong portfolio demonstrating storyboarding, social content, or campaigns.
• Solid knowledge of TikTok culture, trends, and tone.
• Ability to identify trends and translate insights into content ideas.
• Ability to interpret content performance data and apply insights to copywriting.
• Organized, detail-oriented, able to manage multiple projects.
• Passion for pop culture, fashion, lifestyle, and digital storytelling.

Responsibilities

• Develop end-to-end short-form video strategies across platforms (TikTok, Reels, YouTube Shorts) aligned with brand objectives and campaign goals.
• Conceptualize and write engaging scripts with strong hooks and storyboards.
• Translate creative ideas into performance-driven content with clear eCommerce messaging.
• Conduct trendspotting, audience analysis, and competitor benchmarking to identify new content opportunities.
• Utilize Excel for data analysis, reporting, and performance tracking.
• Create structured reports and presentations for internal teams and clients, including performance summaries and strategic recommendations.
• Analyze content performance (CTR, engagement, conversion) and turn insights into actionable improvements.
• Collaborate cross-functionally with creative, production, and marketing teams to ensure cohesive execution.
• Work closely with clients—present ideas, defend strategies, and provide consultative recommendations.
• Stay up-to-date with platform trends, algorithm changes, and content best practices.

Skills

Copywriting

Content strategy

Trend analysis

Communication

Storyboarding

Education

Bachelor's degree in Marketing/Communications/Journalism

Tools

Excel

Job description

Who We Are

Intrepid Asia is a leading Ecommerce and Digital Solutions Provider in South East Asia. We offer end-to-end omni-channel ecommerce management, Livestreaming, Video production & Affiliate Management for Social Commerce plus full funnel Digital Marketing Services and advanced Market Intelligence, all powered by state of the art inhouse Technology to our client base of leading international brands across all key marketplaces and social platforms in all 6 SEA countries. Brands love our regional presence, our excellent data-driven and growth-focused services which are enabled by the strongest team in the industry, and our advanced marketing and tech capabilities.

Who We Are

Intrepid Asia is a leading Ecommerce and Digital Solutions Provider in South East Asia. We offer end-to-end omni-channel ecommerce management, Livestreaming, Video production & Affiliate Management for Social Commerce plus full funnel Digital Marketing Services and advanced Market Intelligence, all powered by state of the art inhouse Technology to our client base of leading international brands across all key marketplaces and social platforms in all 6 SEA countries. Brands love our regional presence, our excellent data-driven and growth-focused services which are enabled by the strongest team in the industry, and our advanced marketing and tech capabilities.

We are growing rapidly and as the exclusive partner of Flywheel in SEA, we offer many exciting opportunities to work with leading brands across multiple categories and key industry players. By joining us, you will work on the cutting edge of digital and social commerce in SEA, and experience what it takes to drive a successful ecommerce business end-to-end.

The team you will be part of

The Social Commerce Team is a fast-growing team leading the way in livestream selling, short video content, and affiliate marketing across Southeast Asia. We work with top brands, combining creativity, data, and platform expertise to drive real commercial results. As part of Intrepid's end-to-end eCommerce ecosystem, we gain broad exposure across operations, collaborate with cross-functional experts, and play a key role in shaping how brands connect with digital shoppers in real time.

The part you will play

We're looking for a highly creative and driven Content Strategist to join our growing content team. The ideal candidate will play a key role in shaping brand storytelling—developing compelling ideas, writing engaging scripts and captions, and spotting trends to keep our content fresh, relevant, and effective. This role demands a passion for words, strong communication skills, and a sharp eye for creative opportunities in a fast-paced, collaborative environment.

As a Content Strategist, you will:

• Develop end-to-end short-form video strategies across platforms (TikTok, Reels, YouTube Shorts) aligned with brand objectives and campaign goals
• Conceptualize and write engaging scripts : strong hooks, and storyboards that drive attention, retention, and conversion
• Translate creative ideas into performance-driven content, ensuring strong eCommerce hooks and clear messaging into platform-native content formats :
• UGC-style, storytelling, problem-solution & trend adaptation
• Conduct trendspotting, audience analysis, and competitor benchmarking to identify new content opportunities
• Utilize Excel (including complex formulas) for data analysis, reporting, and performance tracking
• Create structured reports and presentations for internal teams and clients, including performance summaries and strategic recommendations
• Analyze content performance (CTR, engagement, conversion) and turn insights into actionable improvements
• Collaborate cross-functionally with creative, production, and marketing teams to ensure cohesive execution
• Work closely with clients—present ideas, defend strategies, and provide consultative recommendations
• Act as a problem solver, proactively identifying gaps and proposing innovative content or strategic solutions
• Stay up-to-date with platform trends, algorithm changes, and content best practices

Requirements

What we are looking for - the ideal profile

• Bachelor's degree in Marketing, Communications, Journalism, or a related field
• At least 1 year of relevant copywriting experience (internships included)
• Excellent written and verbal communication skills
• A strong portfolio showcasing storyboarding, social content, or campaign work
• Strong understanding of TikTok culture, trends, and tone
• Ability to identify trends and translate insights into actionable content ideas
• Basic ability to interpret content performance data and apply insights to copywriting
• Organized, detail-oriented, and able to manage multiple projects simultaneously
• Passion for pop culture, fashion, lifestyle, and digital storytelling
• Strong command of Excel, including the ability to create and work with formulas for data analysis and reporting
• Excellent communication and presentation skills — confident, articulate, and client-facing

Nice to Have

• Experience writing for TikTok, Instagram Reels and YouTube shorts
• Familiarity with basic performance metrics (CTR, engagement rate, etc.) to inform writing
• Can work under pressure and strive in a fast-paced environment
• Familiarity with content analytics tools and reporting dashboards
• Familiarity with project management tools such as ASANA, Frame.io, Google Suite

Benefits

In return, you will be getting

• You will work with our portfolio of leading international brands, delivering engaging livestreams and video content to the highest standards. This role offers exposure and experience that can