[Barsten] Social Media & Content Specialist (DG - SOCMED - 26 - 087)

DECA Group; Jakarta Pusat; On-site; IDR 66,960,000 - 133,920,000; Full time

Job summary

DECA Group is seeking a dynamic content creator/talent for platform-native content across Instagram, TikTok, and emerging channels. You will manage end-to-end content production—from ideation and scripting to filming, editing, and publishing—using CapCut, VN, or similar tools to deliver compelling, scroll-stopping content.

You’ll craft hooks and captions, drive product interest and GMV through data-driven optimization, and collaborate with marketing and sales to meet traffic and conversion

Qualifications

• Strong understanding of social media algorithms and platform trends.
• Ability to deliver authentic, persuasive on-camera delivery.
• Experience turning concepts into scroll-stopping content that meets business goals.
• Proficient with mobile editing tools and fast-paced storytelling.

Responsibilities

• Conceptualize and produce engaging, platform-native content tailored for Instagram, TikTok, and other emerging social media platforms.
• Act as the on-screen talent for brand content, confidently delivering messages in an authentic, engaging, and persuasive way.
• Manage the full content creation process, including ideation, scripting, filming, editing, and publishing.
• Edit and produce short-form video content using mobile editing tools such as CapCut, VN, or similar platforms, ensuring strong pacing, storytelling, and visual appeal.
• Write compelling hooks, captions, and short scripts that capture attention and effectively communicate brand messages.
• Develop content strategies and executions that are designed not only to entertain but also to drive product interest, increase sales, and improve conversion rates.
• Apply knowledge of platform algorithms, trends, and audience behavior to create scroll-stopping content that increases reach, engagement, and visibility.
• Track and evaluate key performance metrics such as engagement rate, click-through rate, and conversion rate to continuously improve content effectiveness.
• Collaborate with the marketing and sales teams to ensure content supports commercial objectives, including traffic growth, lead generation, and GMV/sales performance.
• Continuously monitor social media trends, formats, and emerging platforms to keep content fresh, relevant, and competitive.

Skills

Social media strategy

On-camera presence

Content lifecycle

Mobile editing

Script writing

Analytics mindset

Performance marketing

Tools

CapCut

VN

Adobe Premiere Rush

Job description

-

July 7, 2026

Contract

Negotiable

Job Responsibilities

• Conceptualize and produce engaging, platform-native content tailored for Instagram, TikTok, and other emerging social media platforms.
• Act as the on-screen talent for brand content, confidently delivering messages in an authentic, engaging, and persuasive way.
• Manage the full content creation process, including ideation, scripting, filming, editing, and publishing.
• Edit and produce short-form video content using mobile editing tools such as CapCut, VN, or similar platforms, ensuring strong pacing, storytelling, and visual appeal.
• Write compelling hooks, captions, and short scripts that capture attention and effectively communicate brand messages.
• Develop content strategies and executions that are designed not only to entertain but also to drive product interest, increase sales, and improve conversion rates.
• Apply knowledge of platform algorithms, trends, and audience behavior to create scroll-stopping content that increases reach, engagement, and visibility.
• Track and evaluate key performance metrics such as engagement rate, click-through rate, and conversion rate to continuously improve content effectiveness.
• Collaborate with the marketing and sales teams to ensure content supports commercial objectives, including traffic growth, lead generation, and GMV/sales performance.
• Continuously monitor social media trends, formats, and emerging platforms to keep content fresh, relevant, and competitive.

Job Requirement

• Possess a strong social-first mindset with a sophisticated understanding of social media algorithms and cultural nuances across platforms such as Instagram, TikTok, and emerging channels.
• Confident and charismatic in front of the camera, with the ability to deliver brand messages in a natural, authentic, and persuasive manner.
• Demonstrate a strong blend of creative instinct and business understanding, capable of producing scroll-stopping content that supports specific commercial objectives.
• Proficient in mobile editing tools such as CapCut, VN, or Adobe Premiere Rush, with a strong sense of pacing, transitions, and visual storytelling.
• A proactive self-starter who can manage the full content lifecycle, from concept development and scriptwriting to filming, editing, and publishing.
• Results-driven with a focus on meaningful metrics, understanding that engagement and reach are tools to drive website traffic, lead generation, and overall GMV growth.
• Ability to craft attention-grabbing hooks and compelling captions that effectively communicate brand messages and encourage action.
• Solid understanding of short-form video formats (TikTok, Instagram Reels, YouTube Shorts), including editing techniques and storytelling approaches.
• Data-driven and able to evaluate performance beyond vanity metrics, with an understanding of key indicators such as conversion rates and audience behavior.