Consumer & Market Insight Manager

FOOM LAB GLOBAL; Jakarta Pusat; On-site; IDR 300,000,000 - 480,000,000; Full time

Job summary

FOOM LAB GLOBAL is seeking a Consumer & Market Insight Manager to turn consumer research and market data into actionable business recommendations. You will lead research projects that help teams understand consumer needs, evaluate marketing initiatives, and inform product and brand decisions.

This role combines research expertise, analytical thinking, and the ability to communicate clear recommendations to diverse business stakeholders.

Qualifications

• Bachelor's degree in Marketing, Business, Statistics, Psychology, Economics, or related field.
• Minimum 5 years of experience in consumer insights, market research, or related function.
• Experience leading research projects and managing teams or external partners.
• Background in consumer goods or a research agency serving consumer brands.
• Strong understanding of qualitative and quantitative research methods and data interpretation.
• Experience in brand research, segmentation, product testing, or campaign evaluation.
• Ability to translate data into clear business recommendations, proficient in Excel and presentation tools.

Responsibilities

• Develop and manage research plans based on business priorities and stakeholder needs.
• Design and lead qualitative and quantitative research to understand consumer behavior and preferences.
• Monitor market trends and competitor activities to identify opportunities and risks.
• Evaluate product concepts, consumer experiences, packaging, and pricing.
• Assess brand performance and campaign effectiveness and translate findings into recommendations.
• Combine research results with internal data and customer feedback to build performance insights.
• Present insights with clear implications, recommended actions, and limitations.
• Collaborate with cross-functional teams to apply insights to planning and decisions.
• Manage research partners, timelines, budgets, and quality standards.
• Lead and develop team capabilities and maintain an organized knowledge base.

Skills

Research methods

Stakeholder mgmt

Data interpretation

Cross-functional collab

Presentation skills

Project management

Qualitative research

Quantitative research

Team leadership

Education

Bachelor's degree (Marketing/Business/Statistics/Psychology/Economics)

Tools

Excel

BI tools

Statistical software

Job description

We are looking for a Consumer & Market Insight Manager to turn consumer research and market data into actionable business recommendations. You will lead research projects that help teams understand consumer needs, evaluate marketing initiatives, and make informed product and brand decisions.

This role combines research expertise, analytical thinking, and the ability to communicate clear recommendations to different business stakeholders.

Key Responsibilities

• Develop and manage research plans based on business priorities and stakeholder needs.
• Design and lead qualitative and quantitative research to understand consumer behavior, preferences, and purchase decisions.
• Monitor market trends and competitor activities to identify relevant opportunities and risks.
• Conduct research to evaluate product concepts, consumer experiences, packaging, and pricing.
• Assess brand performance and campaign effectiveness, translating findings into recommendations for improvement.
• Combine research results with internal business data and customer feedback to build a clear understanding of performance.
• Present insights with clear business implications, recommended actions, and research limitations.
• Work closely with cross-functional teams to apply insights to planning and decision-making.
• Manage research partners, project timelines, budgets, and quality standards.
• Lead and develop team capabilities while maintaining an organized and accessible research knowledge base.

Qualifications

• Bachelor’s degree in Marketing, Business, Statistics, Psychology, Economics, or a related field.
• Minimum 5 years of experience in consumer insights, market research, or a related function.
• Experience leading research projects and managing teams or external research partners.
• Background in consumer goods or a research agency serving consumer brands.
• Strong understanding of qualitative and quantitative research methods, questionnaire design, sampling, and data interpretation.
• Experience in brand research, consumer segmentation, product testing, or campaign evaluation.
• Ability to translate complex data into clear and practical business recommendations.
• Proficiency in Excel and presentation tools; familiarity with statistical or business intelligence tools is an advantage.
• Strong communication, stakeholder management, and project management skills.