Consumer Insights Specialist

Maker Lab; Jakarta Utara; On-site; IDR 90,000,000 - 150,000,000; Full time

Job summary

Maker Lab is seeking a detail-oriented Market Research Specialist to manage research and insights for Consumer Apps and Gen AI in Southeast Asia, with a focus on Indonesia. You will run product tests, benchmark competitors, and translate findings into actionable recommendations for the marketing team.

The role requires 3–4 years in market research or product marketing, strong presentation skills, and fluency in English and Bahasa Indonesia.

Qualifications

• 3-4 years of experience in market research, consumer insights or product marketing, ideally within a tech company or an agency working with tech clients.
• Very detail-oriented, with a strong track record of accurate, error-free work and rigorous attention to edge cases.
• A basic understanding of marketing research principles and methodologies, and familiarity with market research tools and software.
• Strong presentation skills and report writing abilities.
• Strong grounding in both qualitative and quantitative research methods.
• Comfortable using basic coding, low-code or no-code tools to organise data and streamline workflows.
• Experienced in using everyday AI tools to construct and refine prompts, knowing when AI output needs human review, and following company AI-usage and data-privacy policies.
• Experience with social listening tools (e.g., Brandwatch, Meltwater, Talkwalker, or similar platforms) to monitor digital conversation volumes, sentiment shifts, and Share of Voice (SOV) across Southeast Asian markets.
• Excellent written and spoken English, plus fluency in Bahasa Indonesia

Responsibilities

• Own end-to-end product research, teardowns and competitive benchmarking of Consumer Apps and Gen AI features against competitors across Southeast Asia
• Design and run structured market research and product testing in Indonesia, evaluating product readiness, performance and localisation quality
• Track competitor product launches and feature rollouts, keeping the team informed on what's available in the market and where the gaps are
• Partner closely with research and analytics agencies to turn qualitative and quantitative findings into clear, actionable recommendations for the team
• Organise scattered product feedback into structured, easily shareable insights, using light coding/vibe-coding approaches to speed this up
• Keep pace with a fast-moving product cadence, with new launches shipping roughly every two weeks
• Build light workflow automation to streamline data collection and reporting, where useful

Skills

Market research

Consumer insights

Product marketing

Attention to detail

Presentation skills

Qualitative research

Quantitative research

English proficiency

Bahasa Indonesia fluency

Low-code/no-code tools

AI tools usage

Data storytelling

Tools

Brandwatch

Meltwater

Talkwalker

Job description

Grounded in a talent-centric mindset, Maker Lab is a marketing agency designed to build decentralised technology-led agency teams, rooted in collaboration with clients from the ground up. Maker Lab’s cross-functional teams of multidisciplinary specialists are embedded into client teams across digital marketing competencies — from measurement & analytics to content production.

Role Summary:

Manage research and insights for Consumer Apps & Gen AI in Southeast Asia — running product testing and competitive benchmarking in Indonesia, and turning findings into clear, actionable recommendations for the marketing team.

Role:

• Own end-to-end product research, teardowns and competitive benchmarking of Consumer Apps and Gen AI features against competitors across Southeast Asia
• Design and run structured market research and product testing in Indonesia, evaluating product readiness, performance and localisation quality
• Track competitor product launches and feature rollouts, keeping the team informed on what's available in the market and where the gaps are
• Partner closely with research and analytics agencies to turn qualitative and quantitative findings into clear, actionable recommendations for the team
• Organise scattered product feedback into structured, easily shareable insights, using light coding/vibe-coding approaches to speed this up
• Keep pace with a fast-moving product cadence, with new launches shipping roughly every two weeks
• Build light workflow automation to streamline data collection and reporting, where useful

You:

• 3-4 years of experience in market research, consumer insights or product marketing, ideally within a tech company or an agency working with tech clients
• Very detail-oriented, with a strong track record of accurate, error-free work and rigorous attention to edge cases
• A basic understanding of marketing research principles and methodologies, and familiarity with market research tools and software.
• Strong presentation skills and report writing abilities.
• Strong grounding in both qualitative and quantitative research methods
• Comfortable using basic coding, low-code or no-code tools to organise data and streamline workflows
• Experienced in using everyday AI tools to construct and refine prompts, knowing when AI output needs human review, and following company AI-usage and data-privacy policies.
• Experience with social listening tools (e.g., Brandwatch, Meltwater, Talkwalker, or similar platforms) to monitor digital conversation volumes, sentiment shifts, and Share of Voice (SOV) across Southeast Asian markets.
• Excellent written and spoken English, plus fluency in Bahasa Indonesia