Marketing & Social Commerce Strategist

AnyMind Group; Jakarta Pusat; On-site; IDR 223,200,000 - 446,400,000; Full time

Job summary

AnyMind Group in Jakarta is seeking a Marketing & Social Commerce Strategist (Research & Analytics Manager) who blends statistics, AI, and digital marketing to drive growth across Asia. You will translate business questions into structured analyses and own multi-channel data insights.

The role focuses on price elasticity, media attribution, MMM, and automating data cleaning with Python/SQL, while collaborating with Indonesia marketing teams to boost ROAS, CAC, and CVR.

Qualifications

• 2–3 years of quantitative analytics, insights, or marketing intelligence experience.
• Solid foundation in statistics: hypothesis testing, variance, correlation, and regression.
• Familiar with digital marketing and Southeast Asian e-commerce metrics (ROAS, CAC, CVR).
• Able to process large, messy datasets from multiple sources and platforms.
• Knowledge of data science concepts, predictive modeling, and automated workflows.
• Hands-on experience with LLMs, prompt engineering, and basic scripting in Python/SQL/R.

Responsibilities

• Develop marketing models for commerce and full-funnel activation.
• Translate business questions into structured, hypothesis-driven analyses.
• Analyze multi-channel social commerce data to uncover trends.
• Run regression models to calculate price elasticity, attribution, and MMM.
• Automate data cleaning and diagnostics using LLMs and scripting.
• Stay updated on AI tools and digital marketing trends.

Skills

Statistics

Hypothesis testing

Regression analysis

Data analysis

Python

SQL

R

LLMs / Prompt engineering

Digital marketing analytics

Cross-functional collaboration

Tools

Python

SQL

R

Job description

Are you passionate about turning data into real business growth? Do you want to combine statistical models, generative AI, and digital marketing strategy to scale brands? AnyMind is looking for a Marketing & Social Commerce Strategist (Research & Analytics Manager) who thrives in a fast-growing, tech-driven environment.

What You Will Do as You Start the Role

• Develop a deep understanding of marketing models, including commerce and full-funnel activation.
• Translate business and marketing questions into structured, hypothesis-driven statistical analyses.
• Analyze multi-channel social commerce data across platforms to uncover performance trends.
• Run regression models (linear, multivariate, and log-linear) to calculate price elasticity of demand, media attribution, and marketing mix models (MMM) to understand growth drivers, ROI, and ROAS.
• Use LLMs, prompt engineering, and basic scripting (Python, SQL, or R) to automate data cleaning and run diagnostics.
• Stay up to date with emerging AI tools, advanced analytics frameworks, and digital marketing trends.

How Your Role Will Grow (Impact Over Time)

• Become a key insights partner to the Indonesia Marketing and Social Commerce teams, driving sales, retention, and business growth.
• Develop advanced analytical frameworks to measure adstock decay, media half-lives, and causal lift, helping guide business decisions.
• Build scalable analytics processes, AI-driven workflows, and automated marketing mix models (MMM) to elevate decision-making across Asia.

What We're Looking For

• 2-3 years of experience in quantitative analytics, insights, marketing intelligence, database management, or related roles.
• Strong problem-solving skills with a solid foundation in statistics, including hypothesis testing, variance, correlation, and regression.
• Solid understanding of digital marketing and Southeast Asian e-commerce platforms (TikTok Shop, Shopee, and Lazada) and key metrics (ROAS, CAC, and CVR).
• Comfortable processing large, messy datasets from multiple social, media, and programmatic advertising sources.
• General familiarity with data science concepts, predictive modeling, and automated workflows.
• Hands-on familiarity with LLMs, prompt engineering, and using generative AI to streamline daily workflows.
• Basic scripting capability in Python, SQL, or R to clean, merge, and query databases.
• Curious, collaborative, and proactive—someone who thrives on making things happen.

Why Join AnyMind?

• Work with a fast-growing tech company across Asia.
• Gain exposure to cutting-edge AI, analytics, and marketing tools.
• Join a collaborative, global, and energetic team culture.
• Enjoy rapid career growth and cross-market opportunities.