Consumer Insights Specialist

Maker Lab; Jakarta Pusat; On-site; IDR 60,000,000 - 90,000,000; Full time

Job summary

Maker Lab in Jakarta seeks a Market Research Specialist to own end-to-end product research for Consumer Apps and Gen AI in Southeast Asia, with a focus on Indonesia.

You will design market tests, monitor competitor launches, and translate findings into actionable recommendations for the marketing team, using both qualitative and quantitative methods. English and Bahasa Indonesia fluency required.

Qualifications

• 3–4 years of experience in market research, consumer insights or product marketing, ideally in tech.
• Detail-oriented with a track record of accurate, error-free work and attention to edge cases.
• Familiarity with marketing research principles, methodologies, and tools.

Responsibilities

• Own end-to-end product research, teardowns and competitive benchmarking of Consumer Apps and Gen AI features across Southeast Asia.
• Design and run structured market research and product testing in Indonesia, evaluating readiness, performance and localisation.
• Track competitor launches and feature rollouts; brief the team on market opportunities and gaps.

Skills

Market research

Consumer insights

Data analysis

Presentation skills

No-code tools

AI tools usage

Competitive benchmarking

Tools

Brandwatch

Meltwater

Talkwalker

Job description

Grounded in a talent-centric mindset, Maker Lab is a marketing agency designed to build decentralised technology-led agency teams, rooted in collaboration with clients from the ground up. Maker Lab’s cross-functional teams of multidisciplinary specialists are embedded into client teams across digital marketing competencies — from measurement & analytics to content production.

Role Summary:

Manage research and insights for Consumer Apps & Gen AI in Southeast Asia — running product testing and competitive benchmarking in Indonesia, and turning findings into clear, actionable recommendations for the marketing team.

As part of the application process, you'll be asked to share a portfolio of past work demonstrating your research rigour and analytical depth.

Role:

• Own end-to-end product research, teardowns and competitive benchmarking of Consumer Apps and Gen AI features against competitors across Southeast Asia
• Design and run structured market research and product testing in Indonesia, evaluating product readiness, performance and localisation quality
• Track competitor product launches and feature rollouts, keeping the team informed on what's available in the market and where the gaps are
• Partner closely with research and analytics agencies to turn qualitative and quantitative findings into clear, actionable recommendations for the team
• Organise scattered product feedback into structured, easily shareable insights, using light coding/vibe-coding approaches to speed this up
• Keep pace with a fast-moving product cadence, with new launches shipping roughly every two weeks
• Build light workflow automation to streamline data collection and reporting, where useful

You:

• 3-4 years of experience in market research, consumer insights or product marketing, ideally within a tech company or an agency working with tech clients
• Very detail-oriented, with a strong track record of accurate, error-free work and rigorous attention to edge cases
• A basic understanding of marketing research principles and methodologies, and familiarity with market research tools and software.
• Strong presentation skills and report writing abilities.
• Strong grounding in both qualitative and quantitative research methods
• Comfortable using basic coding, low-code or no-code tools to organise data and streamline workflows
• Experienced in using everyday AI tools to construct and refine prompts, knowing when AI output needs human review, and following company AI-usage and data-privacy policies.
• Experience with social listening tools (e.g., Brandwatch, Meltwater, Talkwalker, or similar platforms) to monitor digital conversation volumes, sentiment shifts, and Share of Voice (SOV) across Southeast Asian markets.

• Excellent written and spoken English, plus fluency in Bahasa Indonesia

Please note: due to the high volume of applications, only successful candidates will be contacted with a follow-up introduction email. If you do not receive an email from Maker Lab, your application has been unsuccessful this time around. Look out for future roles! By submitting your application, you consent to the collection, use and disclosure of your data by the Maker Lab team for the purposes of your application. Where your application contains personal data of third parties, you confirm that you have obtained all necessary consents to provide the Maker Lab team with such personal data and that we may collect, use and/or disclose such data in accordance with the Personal Data Protection Act 2012.